M4U1第一课时活动单

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1、M4U1第一课时活动单（3月28号用forteachers）【学习目标】1.Previewwords,phrasesandthetext2.Previewthetext【活动方案】学生学习活动教师组织教学方案【活动一】1．活动目标：Previewwords2．活动方式：Ss’practice完成词性变化并熟记1.广告____________v___________n登广告者，广告商___________广告业____________2.劝导,劝诱_________________adj________________3.气息，呼吸______________v_____________

2、_n4.使受益，得益于_______________v________________adj5.推广，宣传，促销，推动____________v_____________n6.intelligence______________________________adj7.comprehension______________阅读理解______________8.评论，评价________________9.pleased(sym)_______________________________10.咨询，请教__________Keys:1.advertiseadvertisementa

3、dvertiseradvertising2.persuadepersuasive3.breathbreathe4.benefitbeneficial5.promotepromotion6.智力，才智，情报intelligent7.理解力，领悟能力readingcomprehension8.comment9.satisfiedhappy10.consult【活动二】1．活动目标：Topreviewthetext2．活动方式：Ss’oracticeTask-basedreadingAdvertisement2.________1..___advertisementsPublicservic

4、eadvertisementsItisonethatsomeonehaspaidforto3.________aproductorservice.APSAisoftenfreeandis4._______toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublic5.________.Examples1.Bright-teethfightbadbreath!2.Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?1.yestolife,no

5、todrugs.2.Knowledgechangeslife.3.ProjectHope----schoolingeverychild.4.Smokingiscommittingsuicideslowly.MethodsThetwotypesofadvertisementsuse6.________languageandcreativeimages.8________Commercialadstrytosellproductsorservice.Soweshouldbe7.________ofthefactthatcommercialsarenottellingthecompletet

6、ruth.PSAsaremeanttoeducatethepublic.Theycaneducateusandhelpus9.________betterlives.Sowecanoftenlearnalotby10.________theadvicetheygive.Keys:1.Commercial2.Definition/Kinds/Types3.promote/sell/advertise4.meant/aimed5.welfare6.persuasive7.aware/conscious8.Purposes/Aims9.lead/have/live10.following/t

7、aking【课堂检测】【一】根据首字母或中文提示完成句子1.Ifyouwanttosellthisproductwell,Iadviseyoutoa__________itinthenewspaperoronTV.2.Thecompanyisp______theirproductsbyadvertisingonTV.3.Thiskindofmedicinewillc____________yourheadache.4.Adsoftenuse__