商务英语教学大纲_免费下载

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1、商務英語教学内容Unit1介绍一、学习目的与要求1.了解商务信函的格式和主要部分2.理解商务信函写作的原则二、内容1.LayoutofEnvelopes2.LayoutofLetters3.FormatsofLetters4.SampleLetters5.WritingSkills6.OnlinePracticeUnit2建立业务关系一、学习目的与要求1.了解建立贸易关系的基本知识2.掌握相关表达方式,读懂相关信函3.能够撰写此类信函二、内容1．GeneralIntroduction2．SampleLetters①ToaChamberofCommerce②AnExporter’s

2、ProposaltoStartBusiness③AnImporter’sProposaltoStartBusiness④AManufacturer’sInquiryAboutBusinessProspect⑤ACommissionAgent’sOfferofService⑥AnImporter’sOfferofSoleAgencyService3.WritingSkills4.OnlinePracticeUnit3资信查询一、学习目的与要求1.了解资信查询的基本知识2.掌握资信查询信件的相关表达方式3.能够撰写此类信函二、内容1.GeneralIntroduction2.Samp

3、leLetters①AnInquiryAboutaCompany②AFavorableReply③AnUnfavorableReply④AnInquiryAboutCreditandStatus⑤AnInquiryAboutCreditInformation⑥AnInquiryAboutFinancialandCreditStanding3.WritingSkills4.OnlinePracticeUnit4询盘和回复一、学习目的与要求1.了解询价和回复的基本知识2.掌握相关表达方式,读懂相关信函3.能够撰写此类信函二、内容A.LettersofInquiry1.GeneralI

4、ntroduction2.SampleLetters①AnInquiryAboutWomen’sBlousesandSweaters②AnInquiryAboutToys③AnInquiryAboutShipment④AFurtherInquiry3.WritingSkills4.OnlinePracticeB.LettersofReply1.GeneralIntroduction2.SampleLetters①AReplytotheInquiryAboutWomen’sBlousesandSweaters②AReplytotheInquiryAboutToys③AReplyto

5、ShipmentInquiry④AReplytotheFurtherInquiry3.WritingSkills4.OnlinePracticeUnit5促销一、学习目的与要求1.了解促销信的基本知识2.掌握相关表达方式,读懂相关信函3.能够撰写此类信函二、内容1.GeneralIntroduction2.SampleLettersA.DirectMailLetters①ToIndividualBuyers②ToCompaniesB.RetailLetters①ToaCompany②ToIndividualBuyersC.SalesPromotionLetters①ToCompa

6、nies②ToIndividualBuyers3.WritingSkills4.OnlinePracticeUnit6发盘与还盘一、学习目的与要求1.了解发盘与还盘的基本知识2.掌握相关表达方式,读懂相关信函3.能够撰写此类信函二、内容A.OfferLetters1.GeneralIntroduction2.SampleLetters①AFirmOfferofWomen’sBlousesandSweaters②AFirmOfferofAnimalToys③ANon-firmOfferofTeas④ANon-firmOfferofBeddingProducts3.WritingSk

7、ills4.OnlinePracticeB.Counter-offerLetters1.GeneralIntroduction2.SampleLetters①Counter-offeronDiscount②Counter-offeronDelivery③RequestingGuaranteedPrices④Counter-offeronQuantity3.WritingSkills4.OnlinePracticeUnit7订购与确认订购一、学习目的与要求1.了解订单与确认书的基本