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1、联想海尔TCL企业文化分析对比Lenovo,Haier,TCL,corporateculture,analysis,comparisonEnterprisecompetitioncanbedividedintofourlevels:productcompetition,marketingcompetition,strategiccompetitionandculturalcompetition.(theenterpriseproductcompetitionsuccessisashort-termsucc
2、ess,thesuccessofmarketingcompetitionisamedium一termstrategiccompetitionsuccess,successisaIong-termsuccess,onlythesuccessofculturalcompetitionisthefundamentalguaranteeforthelong-termsuccessoftheenterprise.)basedontheanalysisofHaier,LenovoandTCLthreeenterpri
3、secultureandcomparison,todemonstratetheimportantroleofcorporatecultureonenterprisedevelopment,andhopethattheserevelationscanprovidereferencevalueforthepurposeoftheconstructionofenterprisecultureenterprise・First,Haier,Lenovo,TCL,thecommonpointofcorporatecu
4、ltureconstruction(1)thehighculturalqualityofbusinessleadersHaier,LenovoandTCLhaveestablishedaverygoodcorporateculturesystem,whichisinseparablefromthehighpersonalqualityofleaders・Theso-calledculturalliteracymainlyreferstothenarrowsenseofculturallevel,butre
5、ferstothespiritualpower,valuesandbehaviorpatterns・Threebusinessleaderssharethefollowingcharacteristics:1..Haveastrongmentaldriveandactivelypursuegoals.???(Haierisstartingfromalossof1million470thousandyuan,200thousandyuanLenovoisstarted,TCLis5000yuanstarte
6、d,tothefiercecompetitioninthemarketeconomyenvironmenttolargeenterprisesandforeigntalentshowsitself,thetraditionalbehind,isaveryeasything,nogreatambitionandthespiritualpowerisdifficulttoachievethisresult・Theyhaveputforwardnewgoalsanddirectionsforthemselves
7、andtheenterprises,fromasingleproducttodiversification,fromdomesticbrandstointernationalbrands,graduallydevelopedfromabackwardstate-ownedenterprisestobecomelistedcompanies,theirselftranscendencewithouttheslightesthesitationfootsteps・)2.?Self-confideneeandp
8、erseverance?・Selfconfidenceisbelievinginyourownjudgment,especiallywhenyouareintrouble・In1989,whentherefrigeratormanufacturersalmostalltheprice,notthepricebutthepriceofZhangRuimin12%;LiuChuanzhiisnotwillingtodoonlyag