商务英语阅读PPT-Unit14BusinessEthicsandCorporate

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1、UNIT14BusinessEthicsandCorporateSocialResponsibilityCONTENTSTEACHINGAIMSAfterstudyingthisunit,youarerequiredto:Haveageneralideaofbusinessethicsandcorporatesocialresponsibility.Understandtheimportanceofmaintainingcorporateresponsibilitycommitmentinbiz.Gettingawareofthecommercialcorrup

2、tionsnowadaysinthebizworldandthepossiblewaystoavoidthem.4.Masterthenewwordsandexpressions.TextATheCorporateResponsibilityCommitmentHaveyoueverheardofafewsetsofinitials–likeB2B,CRM,SME,CR,CSR,whatarethey?Whatarethesocialresponsibilitiesforcorporationsinyourperspective?Isitnecessaryfor

3、corporationstodrawupacorporateresponsibilityprogram?QUESTIONSTEXTAPreviewTherearemyriaddefinitionsofcorporatesocialresponsibility,withanalystsseeminglydividedonwhetheritisthe‘Corporate’,the‘Social’orthe‘Responsibility’thatdemandsthemostfocus.Alongwiththisconfusionofmeaningcomesahosto

4、fboldclaimsthatseeminglypositioncorporatesocialresponsibilityastheHolyGrail.Littlewonderthatbusinessesofeverysizearebothirresistiblyattractedtocorporatesocialresponsibilitybutalsosomewhatdauntedbytheprospectofmeetingsuchgrandexpectations.TEXTAReadingComprehensionDecidewhetherthefollo

5、wingstatementsaretrue(T)orfalse(F)accordingtothepassage.1.Thefactthatcorporatesocialresponsibilitybothattractsanddauntsbusinessesofeverysizeisquiteincredible.()2.WithgeneralguidelinesemergingfromtheGlobalReportingInitiative,companiesarerequiredtofollowthestrictrulesforcorporaterespon

6、sibilityprograms.（）3.Along-termcommitmentshouldbetakenintoconsiderationwhenthecorporateresponsibilitypolicyisbeingformulated.()FFTTEXTAReadingComprehension4.Unlikecharities,businessesarereluctanttoexposethecommercialadvantagesthatcouldbedeliveredbyastrongcorporateresponsibilityprogra

7、m.()5.PitneyBowes’ssuccessfulinvolvementwiththeNationalLiteracyTrustalsoservesasalong-termbeneficialstrategyforthecompany.()FTTEXTANotesB2B:Business-to-Businessdescribescommercetransactionsbetweenbusinesses.Contrastingtermsarebusiness-to-consumer(B2C)andbusiness-to-government(B2G).CR

8、M:CustomerRe