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1、的宣传手段，大部分管理者都还没有意识到宣传的重要性，基本上都是在等着消费者自己找上门。少数管理者进行着海报、传单等单一形式的宣传；网球运动的消费比较高，使得收入不高的群体参与受到限制；网球运动技术要求比较高，使得消费者经过几次网络运动后对网球失去兴趣。在社会效益和经济效益并存时，管理者往往注重的是经济效益，忽略了社会效益。因此，本文通过对这些现象的分析，认为我们需要突破传统经营理念，积极开拓市场，探索新的经营管理模式,大力培养体育经营管理人才，通过建立和完善政策法规来规范网球市场，以促进网球场馆经营的可持续性发展。关键词：长沙市网球场馆经营对策Alongwiththeimpro
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