Unilever SWOT

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1、UnileverHomeandPersonalCareDivisionMarketOverviewMarketincludesLiquid&powderdetergentsShampoos,bodywashes,personalcareitemsPerfumesCosmeticsMarketTrendsDuring1990’s–tightcompetitioninestablishedmarketsEconomicslowdowninglobalmarketStrongcompetitiontodevelopnewproductsNeedtocontrol

2、costsandpriceMarketTrendsAcquisitionsorjointventurestosolidifyglobalpositionStrongneedtobeabletosatisfychangingconsumerpreferencesLaundrydetergentsformthelargestcomponent–50%ProductsUnilevermanagesover400leadingbrandsandjustunder250tailbrands.Theserangefromfoodtohomeandpersonalcar

3、e.FoodProductsBen&Jerry’sBreyersCountryCrockHellmann’sRaguSlimFastLiptonOthersHomeandPersonalCareDoveCaressPond’sSnuggleWiskAllOthersTechnologicalScopeGlobalintegrationofSAPsoftwareStandardizedcorporatecomputerservices–includesintranetStandardizedcorporatee-mailWarehousemanagement

4、systemsusingbarcodetechnologyMarketsandDistributionUnileverDividedinto2MajorDivisionsFoodsHomeandPersonalCareImprovedFocusGloballyandRegionallyFasterDecisionMakingStrengthenedInnovationCapacityMarketsandDistributionHomeandPersonalCareDivisionsNorthAmericaEuropeAsiaNorthAfricaTurke

5、yMiddleEastLatinAmericaManufacturingand/orProcessingOperationshas2divisionsFoodsHome&PersonalCareEmploys265,000peopleHas2parentcompaniesUnileverNVUnileverPLCCorporateCentersLondonRotterdamManufacturingand/orProcessing(con’t)OneoflargestusersofpackagingamongconsumergoodscompaniesWo

6、rkswithotherstoensurepublicconcernsareunderstoodProvidesthebestsolutionspossibleTrendsinmanufacturingFewerproductioncentersMoreefficientproductioncentersManufacturingand/orProcessing(con’t)PilotprojecttoimprovelogisticsofincomingrawmaterialstomanufacturinglocationsCarriedoutinWarr

7、ington,UKCombine/optimizeloadsSeekmoredirectdeliveriesSomeplantsaremakingownbottlesforliquiddetergentReducednumberofdeliveriesSavingaround1,000tripsamonthManufacturingand/orProcessing(con’t)UsesmanyformsoftransportRailroadShipsTruckingHaveminimizedtheenvironmentaleffectsoftranspor

8、tEnsuringvehiclesareusedefficient