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1、试卷代号:1053屮央广播电视人学2007-2008学年度第一学期“开放本科"期末考试英语专业商务英语(下)(2)试题2008年1月注意事项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束灰,把试港和答题纸放在桌上。试港和答题纸均不得带出考场。二、仔细阅读题目的说明,并按题目要求答题。答案一定要写在答题纸指定的位置上,写在试卷上的答案无效。三、用蓝黑圆珠笔或钢笔答题,使用铅笔答题无效。PartOneReading(20points)Rememberne-leamingn?ltl2003boththelimitsandpotentialoftheInter
2、netforbusinesseducationarebecomingclearer.Manypeopledoindeedwanttositdownattheircomputersandtakecoursesattheirleisure;buttheyalsowanttoseetheirteachersintheflesh.Themarketforonline-onlyprogrammesisshakyatbest.Themoreprestigiousschoolshavehadahardtimemakingthemwork:theirreputationsarenotonthe
3、wholeenoughtoovercomequalmsaboutdistancelearning・WhenUnext,basedinDeerfield,Illinois,foundedtheonlineonlyCardeanUniversityin2000,itrecruitedprofessorsfromtheUniversityofChicago,StanfordUniversity,andtheLondonSchoolofEconomics(LSE)todevelopcoursematerials,butithasfewerthan500studentsenrolledi
4、nitsMBAprogramme.(Bycontrast,theUniversityofPhoenixandHeriotWattUniversity,each[lasmorethan10,000enrolledMBAstudents.)Eduventures,aresearchandconsultingfirmthatspecialisesineducation,estimatesthat350,000students~only2%ofallstudentsincollegeoraboveintheUnitedStates~areenrolledinonline-onlypro
5、grammes・Severalventuresbytopinstitutionshavefailedaltogether.NYUOnline,whichofferedversionsofNewYorkUniversitycourses,shutdowninNovember2001.Fathom,mainlysponsoredbyColumbiaUniversity,seemedevenmorepromising:itofferedfreeandpaidformaterialfromsuchdiversesourcesasColumabia,LSE,CambridgeUniver
6、sityPress,andtheBritishMuseum.Butafterspending$30m,Columbiawasn'tseeingenoughreturnonhsinvestment,andinJanuary2003announcedthatFathomwouldalsobeshutdown.Butlessprestigiousschools,notsaddledwithsuchhighexpectations,havemorefreedomtoexperiment.Take,forexample,AuburnUniversity,anAlabamaschoolbe
7、liefknownforitsfootballteamsthanforitsMBAprogrammes・SchoolssuchasAuburncanusetechnologyasatooltoreachstudentslivingfurtherawayandthusincreasetheirnationalreputations.DanielGropper,executivedirectorofMBAprogrammesatAnbum'sCollegeofBusiness,reportsth