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ID:461355
大小:51.00 KB
页数:7页
时间:2017-08-05
《国际化经营【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文GoingInternationalMaterialSource:ManagementandAdministrationAuthor:Richard.E.CavesBusinessenterpriseshavebecomeincreasinglyinternationalbutmostofthemgointernationalbyaprocessofcreeping"incremental-ism"ratherthanbystrategychoice.Somefirmsarefirstattractedtoforeignmarketsby
2、unsolicitedexportordersand,afterdiscoveringnewopportunities,movethroughaseriesofstagestotheestablishmentofforeignproductionfacilities.Otherfirmsinitiateinternationalactivitiesinresponsetothreatstoanoligopolyposition.Stillothersrespondtospecificopportunitiesfordevelopingsupplies
3、ofresources,acquiringforeigntechnology,orachievinggreaterproductionefficiencythroughforeignoperations.Andatsomestageofbecomingaglobalenterprise,manyfirmscouldbebestcharacterizedasaportfolioofdiverseandseparatecountrycompaniestiedtogetherbyanetworkofadhocrelationships.Rarelyaret
4、heseearlymovespartofacomprehensiveglobalstrategy.Butaspressuresarisefromcompetitioninaninternationalscaleandfromcountrycontrolprograms,andasfirmsbecomeincreasinglyawareofsynergisticbenefits,moreandmorearebuildingglobalstrategiesandadoptingglobalplanningprocedures.Aglobalstrateg
5、yisaplanexpressinganenterprise'sstrategyformaximizingitschosenobjectivesthroughgeographicalallocationofitslimitedresources,takingintoaccountcompetitionfromwhatevergeographicalsourceandthegeographicalopportunitiesandconstraints.Aglobalstrategyencompassestheplanning,timing,andloc
6、ationofafirm'sactivitiesandresourcesaswellasitsstrategiesforhowitwillenternewmarkets,whatitwillown,andhowitwillmanagetheglobaloperation.Theconstructionofaglobalstrategyonarationalbasisrequiresacarefulassessmentoftheglobalalternativesandtherisksinvolvedforeach.Tobuildaglobalstra
7、tegy,thedecisionmakermustbefreeofanynationalblindersandconsiderworldmarketsandworldresourcelocationsandnowsimplythemarketsorresourcesofaparticularcountryinisolation.Aglobalstrategyaimsatmaximizingresultsonamultinationalbasisratherthantreatinginternationalactivitiesasaportfolioo
8、fseparatecountrybusiness.Thebasicreasonsforhavingaglob
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