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1、绝密★启用前2018-2019学年上学期高二期中考试卷英语(B)注意事项:1.答题前,先将自己的姓名、准考证号填写在试题卷和答题卡上,并将准考证号条形码粘贴在答题卡上的指定位置。用2B铅笔将答题卡上试卷类型A后的方框涂黑。2.选择题的作答:每小题选出答案后,用2B铅笔把答题卡上对应题目的答案标号涂黑,写在试题卷、草稿纸和答题卡上的非答题区域均无效。3.非选择题的作答:用签字笔直接答在答题卡上对应的答题区域内。写在试题卷、草稿纸和答题卡上的非答题区域均无效。4.考试结束后,请将本试题卷和答题卡一并上交。第Ⅰ卷第一部分听力(共两节,满分30分)(略)第二部分阅读理解(共两
2、节,满分40分)第一节(共15小题:每小题2分,满分30分)阅读下列短文,从每题所给的四个选项(A、B、C和D)中选出最佳选项,并在答题卡上将该项涂黑。AThebloomingofsocialmediaandinteractivesmartphone-basedappshasprovedthate-marketingisanunchangeabletrend.InthecaseofChina,thelatestbattlefieldisbeautycameraapps,whichhavebecomeanovernighthitintheWest.1.MeituPic1
3、6DevelopedbytheXiamen-basedMeituInc,MeituPicisthecompany’sflagshipbeautycameraappandwasthefirsttobecomeabighitamongWesternusers.Theapphasdrawnsome456millionusers,whouseittopostmorethan6billionphotoseverymonth.InadditiontoMeituPic,MeituInchasdevelopedaseriesofbeautycameraappssuchasBeauty
4、Plus,PosterLabsandMeipai,eachspecializinginfacialfeatureimprovement,videoeditingandmanyotherfeatures.2.PituTianTianPiTu,isabeautyappdevelopedbyChina’sInternetgiantTencent.Similartootherphoto-editingapps,Pituoffersanumberofbeautifyingfilters,blemish(瑕疵)removingtoolsandvirtualmakeupchoice
5、sforuserstochoosefrom.Launchedin2014,Pituhasaccumulated106millionmonthlyactiveusers(MAUs).WhilethenumberisnotasimpressiveasthatofMeitu’sapps,somearguethattheuserbaseofTencent’sgamingproductsandchatapplications,suchasQQandWeChat,givesPitugreatpotentialforfurthergrowth.AccordingtoChinesea
6、ppwatchers,Pitu’stargetaudienceisyoungerandmoreindividualizedthanthatofMeituPic.80percentofPitu’susersareyoungerthan25,givingtheappmoreroomtotryoutmorenewfeatures.3.FaceUIncontrastwithmostotherbeautyapps,FaceU,focusesmoreonthesocialfeature,encouraginguserstovideochatwithfriendsandevenst
7、rangerswhileplayingwithitsfunstickers(贴纸)—andthestrategyisundoubtedlyworking.Launchedin2016,theapp,whichmainlytargetsfemaleusersbetween15and35,hastwicemadeitontotheApplestore’sChartfortopapps.21.MeituInchasdevelopedaseriesofbeautycameraappsexcept______.A.Meipai.B.MeituPic.C.Tia