欢迎来到天天文库
浏览记录
ID:49823132
大小:5.68 MB
页数:56页
时间:2020-03-04
《我国电子商务企业的国际化研究——以阿里巴巴为例.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、本文首先梳理了相关的国内外研究理论,接着分析概括了我国电子商务企业国际化的起源、分类、发展历程与现状特点,然后再分析了我国电子商务企业走上国际化发展道路。的动因以及存在的制约因素本文又以阿里巴巴集团为例,主要分析其国际化的布局与实施过程,来从具体例子入手整理分析我国电子商务代表企业国际化的具体表现。最后在此一些相关的对策基础上,又鉴于我国电子商务国际化现如今存在的制约因素,提出。关键词:电子商务;国际化;阿里巴巴IIAbstractAsanew-emer-aderoercegingandraiddevelointrElectnicComm
2、inthefollowinppg.(gwecal-partlitecommerceacceleratestheexchanebetweeninformationoodscaitaland,)g,g,ptechnologyamongcountriesandregionsgreatlyunderthecontemporaryeconomicandinformationglobalizationbackground.ItdevelopsonthebasisofInternettechnologya
3、ndquicklyspreadstovariousindustries.Itchangesthetraditionaltradewaybylettinthevirtualgtransactionssubstituteforbarterorcashtransactionsinmanyasectswhichwillinfluencethep,worldtradeatternreatl.pgyW-iththeexansionofalicationareaofecommerceinthewo
4、rldtheppp,internationalizaionof-undofttheecommerceisimperative.Underthebackgrolobalizationg,erooronofcrss-rransacionsisecomnarrreovere-commecendthtiobodetrtbile.Morisakippgg,ofcommercialactivityhichbreaksthereionandtimeconsteaintsinnature.Allofthesewi
5、llwgbrinreatconvenienceerrisestocarroutcross-bordertransactonssoggtoentpyithat,e-commmercewillleadthesocialandeconoicdevelopmenttrendinthefutureandbecomethemainmeanofinternationaltrade.I-mmerceenn2014,ChineseecoterrisesAlibaba,indonJumeiYouinlisted
6、onep,Jgg,pafternotich-aierwhimeansthattheecommercelatformofChinahasembarkedontheworld,p-men-andmoreinternationalecommerceisbecomingthefuturedevelopttrendofecommerce.Withtherapiddevelopmentoflobalization,someforeinbrandswithoodualitbutlowgggqypr
7、icewillenterintotheChinesemarketandcometewiththedomesticenterrisesfacetoface.,ppSothedomesticenterprises,ifstillconfinetheirvisionatdomestic,isboundtosufermoreand'morestrikes.Hence,goingout,developingawider
此文档下载收益归作者所有