全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 15 How Are We Influenced.ppt

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1、Unit15HowAreWeInfluenced?Theaveragecitizenmaybeexposedtohundredsofadvertisementsadayfromalltypesofadvertisingmedia.Areyousubconsciouslyinfluencedtobuycertainproducts?Doyoubelievewhatyouseeandhear?Probablyyouare.Mostofusacceptthatsuchinfluenceispartofmodernli

2、fe.Itaffectseveryone’sdailylifeandinfluencesmanypurchases.Warm-upReaddialogueseitherbyyourselforwithapartner.Notedownthekeyphrasesandexpressions.Practicereadingtheusefulpatternsandexpressions.Warm-upBuildupadialoguewithyourpartnerbasedonthefollowingsituation.

3、Situation:YourepresenttheBeijingOlympicGamesOrganizingCommittee.Rightnow,forthespecialoccasionoftheYear2008OlympicGames,therearenoappropriatehigh-gradecarsforuseinBeijing.Sounderaspecialpermissionandlicense,youaregoingtopurchaseandimport30BMWfortheuseofthissp

4、ecialoccasion.Totalcostis$30millionF.O.BBeijing.Nowyounegotiatewiththecardealeraboutthisdeal.Youbeginfrompricetopayment,delivery,packing,andsigningofthecontract.ReadandTalkToUnderstandAdvertisementsReadaloudthearticle.Summarizethemainideas.Notedownthekeyphras

5、esandexpressions.Howdoesthepublicbenefitfromadvertising?Howdoesaconsumer’sviewofhisself-imageaffecthisbuyingbehavior?ReadandTalkAnAdvertisingCampaignReadaloudthearticle.Summarizethemainideas.Notedownthekeyphrasesandexpressions.Whatarethebasicstepsincreatingan

6、advertisingcampaign?Giveexamples.ReadandTalkButtOutReadaloudthearticle.Summarizethemainideas.Notedownthekeyphrasesandexpressions.Whatdoesananti-smokingtreatymeanfortobaccomarketersinChina?Arecigarettesadsethical?Why(not)?Task1MakingComparisons1.Workingroupsof

7、4.Collect4advertisementsfromnewspaper,magazine,oranyothermedia—twothatyouconsidergoodandtwothatyouconsidernotgood.Describetheadvertisementstotheclassandcommentonwhyyoufeelasyoudoabouteachad.Selectadsfromatleasttwodifferentmedia.Task1MakingComparisons◆Whatclai

8、msaremadebytheadvertisements?◆Doyoubelievethem?Whyorwhynot?◆Whatassociationsaremadewiththeproduct?◆Whatdoyoulikeordislikeabouttheadsandwhatarethespecialfeaturesofeachone?2.Listencarefully