卡狄之声校园电视台策划方案.pdf

《卡狄之声校园电视台策划方案.pdf》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、卡狄之声校园电视台策划书目录一、公司概述...............................................3（一）公司名称..................................................3（二）公司概况..................................................3（三）目标市场..................................................31．前期目标市场..............

2、................................32.中期目标市场...............................................33.后期目标市场...............................................4（四）盈利模式及预期销售........................................4二、公司的组织机构..........................................4（一）团队名称.......

3、...........................................4（二）工作室组织结构............................................41．组织形式..................................................52．部门职责..................................................5三、公司环境分析...........................................

4、.5（一）环境分析..................................................51.外在环境分析...............................................62.内在环境分析...............................................6（二）顾客分析..................................................61.目标群体消费形式特点......................

5、.................62.消费者购买决策过程.........................................7（三）竞争分析..................................................81.竞争影响力量（潜在竞争者）.................................82.公司竞争优势...............................................93.竞争策略........................

6、...........................9（四）SWOT分析..................................................9优势（Strength)..............................................9劣势（Weakness）.............................................9机会（0pportunity)...........................................9

7、威胁（Threaten）.............................................91卡狄之声校园电视台策划书四、公司目标市场策略制定.....................................9（一）市场细分..................................................91.产品市场范围..............................................102.市场细分依据.....................

8、.........................113.具体市场的细分............................................11（二）目标顾客的选择...........................................11（三）市场定位........