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1、544747JOMXXX10.1177/0149206314544747JournalofManagementMathias,Williams/Entrepreneurs’Hatsresearch-article2014JournalofManagementVol.43No.3,March2017892–918DOI:10.1177/0149206314544747©TheAuthor(s)2014Reprintsandpermissions:sagepub.com/journalsPermissions.navTheImpactofRoleIdentitiesonEntre
2、preneurs’EvaluationandSelectionofOpportunitiesBlakeD.MathiasLouisianaStateUniversityDavidW.WilliamsTheUniversityofTennesseeExtantresearchsuggeststhatentrepreneurs’identitiesinfluencetheventurecreationprocess.However,weknowlittleabouthowthe“hats”thatentrepreneurswear(i.e.,theirdifferentrolei
3、dentities)influencehowentrepreneursthinkabout—andselect—opportunities.Employingverbalprotocolandcontentanalysistechniques,weshowthat,dependingontheroleidentityassumed,entrepreneursattendtodifferentopportunityfeaturesandmakedifferentdecisionswithregardtoopportunityconsiderationandselection.A
4、saresult,roleidentityhasanimpor-tantsituatedinfluenceonentrepreneurs’cognition,whichmaysignificantlyaffectthepatternofgrowthandpursuitoftheirnewventures.Keywords:roleidentitytheory;contentanalysis;entrepreneurialcognition;opportunityevaluationandselection;riskperceptionsAlonglineofresearchd
5、emonstratesthatdistinctdifferences,suchasriskpropensity(Stewart&Roth,2001,2004),motivation(Stewart&Roth,2007),orpersonality(Begley&Boyd,1987),existbetweenentrepreneursandotherindividuals.Someresearchfindsimpor-tantdifferencesincognitivebiasesandheuristics(Busenitz&Barney,1997;Simon,Acknowle
6、dgments:ThisarticlewasacceptedundertheeditorshipofDeborahE.Rupp.TheauthorswouldliketothankDenisGrégoire,KincyMadison,LauraMadden,AdamSmith,AnneD.Smith,MattWood,EditorJeremyShort,andtwoanonymousreviewersfortheirhelpandcommentsinthedevelopmentofthismanuscript.Also,wethankparticipantsatthe2012
7、BabsonCollegeEntrepreneurshipResearchConferencefortheirhelpfulfeedbackonapreviousversionofthismanuscript,andwealsothankallourentrepreneurswhoparticipatedinthisresearch.Correspondingauthor:BlakeD.Mathias,DepartmentofManagement,LouisianaStateUniversity,Bus
