基于需求分析之商务英语课程创设研究

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1、基于需求分析之商务英语课程创设研究----商务英语论文-->ChapterOneIntroductionarketsystemandthesuccessfulaccesstoandsforBusinessEnglishtalentsinChina,BusinessEnglishcurriculumsareofferedinnearlymostofthevocationalcollegesasthefocuseddisciplinedunderEnglishprogramandagreatdealofeffortshavebeenmadetocultiva

2、teBusinessEnglishtalents.AlthoughinthepastseveraldecadesthedevelopmentofcollegeEnglisheducationhasachievedgreatsuccess,alotofproblemsstillimposesomethreatsonthebusinessEnglisheducationandaccordinglybusinessEnglishcurriculumsunderEnglishprogramshouldbechangedandimprovedaccordingto

3、theneeprovementsinordertomeettherequirementsofthenation’sgreatstrengthandemphasizeonvocationalcollegeinrecentyears.Hoajorsstillfinditdifficulttofindagoodjobandfeelthattheyhavelearntinthecollegesisnotenoughfortheirjobs.Ontheotherhand,employersfindthequalityofthebusinessEnglishgrad

4、uatesisfarfromtheirexpectationsandcannotmeetthedemandsofthemarketsnoenonreflectsthattheeffectofthevocationaleducationkeepsoutofthetoucharkets.Therefore,itisanimportantandurgenttaskforvocationalcollegestosetupappropriatesystematicnesforbusinessEnglishmajors.Theauthorinvestigatesth

5、epresentbusinessEnglishcurriculumsforEnglishmajorsfromtonfeaturesaredescribedasfolloprogramsusuallyinclude4blocks:goalsandobjectives,requirementsforthestudents’skills,abilitiesandqualities,curriculumarrangementsandteachingplan,andsyllabus.2)Thecurriculumsystemsmostlyabidebythecre

6、dit-administrationmodeandthemodelofEnglishmajorandbusiness-orientedcurriculumsdividedintopulsorycurriculums+optionalcurriculums+trainingforthreeyearsschoolingingeneralaccordanceandpracticalteachingsystem.3)Thecurriculumdesignfocusesonthecultivationofstudents’practicalandoperation

7、alorientedEnglishskills.Accordingtothesurveyofthecurriculumdesigninvocationalcolleges,theauthorfindsthattherearesomeproblemsexistinginthepresentBEcurriculumdesignintheaspectsoftheteachingmaterials,curriculumarrangement,teachingmethods,etc.Inordertosolvetheseproblems,studentsneeds

8、forcurriculumsandtheemployer-->s’require