浅论我国旅行社品牌战略实施与经营的swot分析学位论文.doc

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1、AbstractAccessiontowtoonchina'sagencyisverydeepinfluence,especiallyinbrandmanagement,theoutsideworldwillfaceseverechallenges.insuchcircumstances,fromchinatravelservicemanagementoftheenterprise'skernelcompetitivetheindustryinthepromotionofthestrategicmanagement.Themethodbywhichresearchmethodso

2、fthecontent,fromchinatravelservicebrandsdevelopmentproblems,swotanalysisofthebrand,travelagenciesinthecompetitionpolicyinresponsetoseveralaspectsofissuesindetail,awrittendescriptionandanalysis.Tourismasacustomervalueisperceivedasthemainsystemofevaluationintheserviceindustry,thedesiredbrandatt

3、ributes,values,culture,theoperationalsohavetheirownunique.ourtravelservice,andbrandstrategyhasaspecialsignificance.Therefore,fromchinatravelservicemanagementoftheenterprise'skernelcompetitivetheindustryinthepromotionofthemanagementlevel.KeyWords：Brandstrategy,travelcompany,copingstrategies，SW

4、OTanalysis目录中文摘要1Abstract21.1品牌的定义.................................................................................................................................11.2品牌的作用.........................................................................................................................

5、........22我国旅行社品牌发展存在的问题.............................................................................22.1品牌意识欠缺.............................................................................................................................22.2品牌效应模糊...............................................

6、..............................................................................32.3品牌管理缺乏科学性与长远性.................................................................................................32.4品牌名称混乱...........................................................................................

7、..................................32.5品牌营销无序.............................................................................................................................33．旅行社品牌现状的swot分析........................................................