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1、引言金业集团是广东近几年崛起的新型房地产开发商,成功地开发、销售了番禺金业别墅花园的“金乐苑”、“倚翠豪庭”和“翠湖居”四期别墅和洋房,成为番禺市中心一带房地产项目中的“龙头楼盘”。金业集团有较不雄厚的地方背景,自身发展也相当的资金支持。集团董事长郭梓文先生目光远大,脚踏实地,集团内部汇聚了一批房地产领域的资深经理人,操作能力很强。为实现集团向更高层次的发展,金业集团已在番禺南沙筹建养生园和养生保健基地,并于1999年在洛溪大桥南岸开发了该年广东地区的明星楼盘一一广州奥林匹克花园,取得巨大成功。
2、无论是南沙项目,还是奥林匹克花园项目,其思路都超越于目前一般的房地产项目之上,可以说是跳出房地做房地产,试图给房地产注放更为丰富的复合概念、人文价值和创新服务,从而引领市场,创造名牌。2000年依始,集团开始新一轮开发,金业花园后期500theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbr
3、andawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthr
4、oughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresource
5、swithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,
6、strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducation
7、andtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesa
8、metime,accordingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-qualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structu