产品推广计划书最终

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1、产品推广计划书ProductPromotionProspectus别克君越概述——别克LaCROSSE君越，动静不凡，见车见志！GeneralDescriptionofBuickLaCrosse——DynamicorQuiet?TheAppleinYourEyes我公司的LaCROSSE君越，集通用全球同步的先进平台、国内外优势资源和自主研发于一身，携前沿科技的领先动力和一流的安全技术为您创造纵横驰骋的驾驭快感，豪华配备与考究工艺提供舒适奢华的极品乘坐体验。Ourcompany'sLaCrosseintegratesthegloballysynchron

2、izedadvancedplatformofGeneralMotor,variousdomesticandforeignsuperiorresourcesaswellastheindependentresearchanddevelopment,andadoptsthescientificandtechnologicalleadingpowerandthefirst-classsafetyskill,whichcreatesforyouthepleasanceofdrivingfreelyandquickly,andoffersyouthecomforta

3、bleandluxuriousridingexperiencewithitsluxuriousequipmentsandelegantcraft.君越是我公司在2006年2月22日推出的一款全新中高档轿车，它的定位是在君威和荣御之间，主要竞争对手为天籁、雅阁等。我们推出君越的目的是为了取代君威的位置，占据国内中高档车市场的重要一席。LaCrosseisabrand-newupscalepassengervehiclelaunchedbyourcompanyinFebruary22,2006.It’spositionedinbetweentheRegala

4、ndtheRoyaum;maincompetitorsaretheTeanaandtheAccord.OuraimoflaunchingLaCrosseistoreplacetheRegalandtooccupyanimportantseatinthedomesticupscalevehiclemarket.一、产品亮点—创新设计动感洗练Ⅰ.Highlightofthenewproduct——acreativedesign:dynamicandrefined我们这次推出的LaCROSSE君越，天生激情融入血液，倾志于创新与突破；动静相得益彰，造就非凡的驾

5、乘体验。依循别克全球最新设计理念，在东方审美情致的基础上，汇聚欧洲时尚之都的创意精粹，外观动感洗练，线条新锐流畅，勾勒出非凡的刚性美感；内部空间更以高品质建立新一代豪华基准，营造出精致而有力度，高雅而具质感的完美驾乘氛围，开创人性驾驭科技之新风尚；集成前沿科技孕铸的充沛动力与业界领先的宁静舒适科技将动静完美融合，相辅相生。气势在静中产生，动中演绎，大志从容而生。在成功的道路上，往更高的境界迈进。TheheartofourdesignconceptforLaCrosseistobringforthnewideasandbreakthrougholdones

6、.Itsdynamismandthequietrideitoffers,asawhole,provideyouanextraordinarydrivingandridingexperience.DependingonthenewestdesignconceptofBuickgroup,basedonOrientalaestheticstandardaswellasgatheringoriginalitymarrowsoftheEuropeanfashioncities,wedesignedadynamicandrefinedexteriorappeara

7、nceforLaCrosse.LaCrossehasavigorousandfluentoutlinewhichgivesabeautyofmasculine.Theinternalspaceestablishesanewcriterionofluxurybyitshighqualityandbuildsaperfectatmosphereoffineness,dynamism,eleganceandtexture.Thedesignofinteriorspacesetsthenewwaveofhuman-baseddrivingscienceandte

8、chnology.Itintegratesthedynamismwiththef