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1、Listen!I’llTellYouSteveJobs’QuotesBeayardstickofquality.Somepeoplearen'tusedtoanenvironmentwhereexcellenceisexpected.I'mconvincedthatabouthalfofwhatseparatesthesuccessfulentrepreneursfromthenon-successfulonesispureperseverance.Designisnotjustwhatitlookslikeandfeelslike.Designish
2、owitworks.Sometimeswhenyouinnovate,youmakemistakes.Itisbesttoadmitthemquickly,andgetonwithimprovingyourotherinnovations.It'snotaboutpopculture,andit'snotaboutfoolingpeople,andit'snotaboutconvincingpeoplethattheywantsomethingtheydon't.Wefigureoutwhatwewant.AndIthinkwe'reprettygoo
3、dathavingtherightdisciplinetothinkthroughwhetheralotofotherpeoplearegoingtowantittoo.That'swhatwegetpaidtodo.Wejustwanttomakegreatproducts.Peoplethinkfocusmeanssayingyestothethingyou'vegottofocuson.Butthat'snotwhatitmeansatall.Itmeanssayingnotothehundredothergoodideasthattherear
4、e.Youhavetopickcarefully.Youcan'tjustaskcustomerswhattheywantandthentrytogivethattothem.Bythetimeyougetitbuilt,they'llwantsomethingnew.Ididn'tseeitthen,butitturnedoutthatgettingfiredfromApplewasthebestthingthatcouldhaveeverhappenedtome.Theheavinessofbeingsuccessfulwasreplacedbyt
5、helightnessofbeingabeginneragain,lesssureabouteverything.Itfreedmetoenteroneofthemostcreativeperiodsofmylife.Toturnreallyinterestingideasandfledglingtechnologiesintoacompanythatcancontinuetoinnovateforyears,itrequiresalotofdiscipline.Weareverycarefulaboutwhatfeaturesweaddbecause
6、wecan'ttakethemaway.There'saphraseinBuddhism,'Beginner'smind.'It'swonderfultohaveabeginner'smind.(Wewantto)getnewproductsoutthereandhavenewwaystobuythem.Ithinkifwemanagethetopline,thebottomlinewillfollow.Idon'tknowwhatthefuturewillbring,butwe'reworkingasfastaswecan.OurDNAisasaco
7、nsumercompany -forthatindividualcustomerwho'svotingthumbsuporthumbsdown.That'swhowethinkabout.Andwethinkthatourjobistotakeresponsibilityforthecompleteuserexperience.Andifit'snotuptopar,it'sourfault,plainandsimply.Almosteverything -allexternalexpectations,allpride,allfearofembarr
8、assmentorfailure -thesethingsjustfallawayinthef
