The Linguistic Characteristics and the Translation of English Advertisements 英语广告的语言特征及其翻译

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1、TheLinguisticCharacteristicsandtheTranslationofEnglishAdvertisementsAbstract:Advertisinghasbecomeanincreasinglyimportantmeansofcompetitioninthisfiercecompetitivecommercialmarket.Therefore,itisofcertainrealisticvaluetostudythefeaturesandtranslatingstrategiesofEnglishadvertisements.Basedupo

2、nahostofdatarelatedtoadverting,especiallyadvertisingEnglish,thispaperexploresthemainfeaturesofadvertisingEnglishintermsofthreeaspects:lexiconlevel,syntaxlevelandfiguresofrhetoric.BasedontheexaminationofthelinguisticfeaturesofadvertisingEnglish,thisthesisalsoprobesintorelevantapproachestoa

3、dvertisingEnglishtranslation.Intheend,itcomestotheconclusionthatappropriatetranslatingstrategieswhicharesuitableforthefeaturesoftheadvertisementsshouldadoptedandthecommercialaimsandpublicityfunctionoftheadvertisementsshouldbefullyrealized.Accordingtotheexistingofadvertisingtranslationmode

4、,andwiththerapiddevelopmentofChinaeconomicwhichunderthelargeenvironment,notonlyfurtherexplorationadvertisingtranslationofnewmethodcanbedependedonglobalmultinationaladvertisingoperationofawarenessandunderstanding,butalsoonChinaenterprisetoworldandplayaimportantroleinglobaleconomy.KeyWords:

5、Englishadvertisements;linguisticfeatures;Translationstrategies.19英语广告的语言特征及其翻译摘要：在激烈的商品市场竞争中，广告成为日益重要的竞争手段。研究广告的文体特征及其翻译的基本原则有一定的现实意义。本文基于对部分英文广告实例的研究，从词汇、句法和修辞等方面对广告英语的文体特征做出了细致而详实的阐述。此外，本文基于广告英语的文体特征，进一步探索了广告英语的翻译问题。从而得出英文广告的翻译应采用适合其文体特征的翻译原则充分实现广告翻译商业目的和宣传功能的结论。通过现有的英语广告翻译模式，并在中国经济迅猛发展

6、的大环境下进一步探索广告翻译的新方法，不仅能加深我们对全球跨国公司广告运作的认识和了解，同时也将对中国企业走向世界，迅速融入全球经济发挥重要作用。关键字：英文广告；文体特征；翻译策略19Contents1.Introduction…………………………………….………………………………………………12.DescriptionofAdvertisements…………………….…………………………………..…….22.1Definitions………………………………………………………………………………..22.2MainFunctions….……….……………………………………

7、………………………….33.LinguisticFeaturesofEnglishAdvertisements…….…..………………………………….43.1LexicalFeatures…………………………………………………………………………….53.2SyntacticFeaturesofEnglishAdvertisements……………………………………….....63.3RhetoricalFeaturesofEnglishAdvertisements….……………………………………..74.Techniquesof