The Stylistic Features and Translation Strategy of English Advertisements 广告的文体特征及其翻译策略

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1、英文广告的文体特征及其翻译策TheStylisticFeaturesandTranslationStrategyofEnglishAdvertisementsCONTENTSAbstractinChinese………………………………………………………………………………iAbstractinEnglish………………………………………………………………………………ii1.Introduction………………………………………………………………………………….12.DescriptionofAdvertising…………………

2、………………………………………………..22.1DefinitionsofAdvertising…………………………………………………………………..22.2MainFunctionsofAdvertising………………………………………………………………32.2.1MarketingFunction……………………………………………………………………..32.2.2EducationFunction……………………………………………………………………...32.2.3CommunicationFunction……………

3、………………………………………………….32.2.4SocialFunction………………………………………………………………………….33.AnalysisontheFeaturesofEnglishAdvertising……………………………………………53.1LexicalFeatures……………………………………………………………………………...53.1.1ColloquialandCommonWords…………………………………………………………..53.1.2Verbs………………………………………………

4、………………………………………63.1.3Adjectives…………………………………………………………………………………73.1.4AbbreviationsandCompounds…………………………………………………………...73.1.5LoanWords…………………………………………………………………………….....73.1.6AbnormalSpelling………………………………………………………………………..83.2SyntacticFeaturesofEnglishAdvertising……………

5、…………………………………….....83.2.1SimpleSentences………………………………………………………………………....93.2.2InterrogativeSentences…………………………………………………………………...93.2.3EllipticalSentences……………………………………………………………………...103.2.4ImperativeSentences……………………………………………………………………103.2.5DisjunctiveClauses………………

6、……………………………………………………...113.3RhetoricalFeaturesofEnglishAdvertising………………………………………………….113.3.1Simile……………………………………………………………………………………113.3.2Metaphor………………………………………………………………………………...113.3.3Personification…………………………………………………………………………..123.3.4Repetition…………………………………………

7、……………………………………..123.3.5Hyperbole………………………………………………………………………………..133.3.6Pun………………………………………………………………………………………133.3.7Contrast………………………………………………………………………………….143.3.8Parody…………………………………………………………………………………...143.3.9Metonymy……………………………………………………………………………….141.Cross-Cultura

8、lCommunicationinAdvertising…………………………………………..164.1LanguageinCross-CulturalAdvertising………………………………………………….164.2CommunicationStylesinCross-CulturalAdverti