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1、ABSTRACTABSTRACTColorTVindustrycanbeoneofthedepthcompetitionindustriesinthehouseholdapplianceindustry,evenwiththeeconomicfieldascomparedtoanyindustry.FromPorter'sfiveforcesmodel，wecananalysisthecurrentstatusofcompetitionintheapplianceindustry,theyhavethefollowingcharacteristics:First,manycompe
2、titorswithintheindustry;Second,buyers(dealers)havestrongbargainingpower,buttheirbargainingpowerinthesupplyisweak;Third,therearemanypotentialentrants(OEMmanufacturer);Fourth,moreandmoreproductsbecometothesubstituteofthem,suchascomputers,mobilephonesandsoon;Thefifth,therearemanycompetitorsinthei
3、ndustry.Thesesignsidentifiedthatthehouseholdappliancesindustryhasbecomeahighlycompetitiveindustry.Inadditiontotheratiobetweenrivalproducts,qualityandservices,avarietyofsalespolicyhasbecomeanimportantmeanstoattractbuyersinthefiercemarketcompetition.Moreandmorecompaniesareusingcreditsalestoexpan
4、dtheirmarketshare,inordertoimprovetheircompetitiveness.CompanyD,ofthispapersreferringto,isresponsibleforallofitsproductcategoriesofTVproducts,includesales,production,suppliesandintegrationbusiness.CompanyDhasmorethanfiftyyearsofoperatinghistory,atdifferentstagesofherdevelopment,sheadopteddiffe
5、rentcreditsalepoliciesandreceivablesmanagementaccordingtothestrategicdirectionofsales.Afteryearsofgropinginthemanagement,throughthemanagementandexperience,thecompanyformedarelativelystablecurrentaccountsreceivablemanagement,accountsreceivablebaddebtrategraduallydecreased,accountsreceivableagin
6、gisbecomingmoreoptimum,theturnoverefficiencyofthecompany’scirculatingfundwasalsorising.BasedonthepracticeexperiencesofcompanyDinaccountsreceivablemanagement,thepaperanalyzesspecificpractices,torefinasystematicaccountsreceivablemanagementmodel.Andexpecttheextractcreditandreceivablesmodeitsummed
7、upcanguideasimilarhighlycompetitivebusinesspracticesintheindustry,toimprovetheefficiencyofenterprisereceivablesmanagementobjectives,topromoteenterprisevaluemaximization.Keywords:householdappliance,competition,creditsale,accountsreceivab
