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时间:2019-02-21
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1、2010全国网络创业大赛网店创业策划书学校:安庆职业技术学院系别:经济贸易系项目:喜洋洋购物网店人员:杨巨强李自翔31徐卫平徐良宽鲍俊新指导老师:徐奕胜目录1.创业背景············································(4)2.网店运营············································(5)2.1网店选址··················································(5)2.2网店介绍············
2、······································(6)3.网店内部布局介绍·····································(6)3.1首页·····················································(6)3.1.1首页结构图··············································(6)3.2首页功能服务模块·········································
3、(8)4.可行性分析··········································(9)314.1市场状况··················································(9)4.1.1电子商务发展状况······································(10)4.1.2物流行业的趋势········································(11)4.2市场分析····························
4、····················(11)4.2.1SWOT分析··········································(11)4.2.2PEST分析···········································(12)4.2.3STP理论分析········································(12)5.营销策略——一定的公司采取不一定营销策略···············(13)5.1网络营销····················
5、···························(13)5.1.1网站广告投放·········································(13)5.1.2全面登陆搜索网站-并时时优化网站页面···················(13)5.1.3登陆三大网址站以及800个免费网址站····················(14)5.1.4邮件营销··············································(14)5.1.5网站合作推广·············
6、·····························(14)5.1.6客户服务··············································(14)5.1.731公益广告··············································(14)5.2实体营销················································(15)5.2.1名片宣传··········································
7、····(15)5.2.2海报宣传··············································(15)5.2.3口碑相传··············································(15)6.经营管理··········································(15)6.1资金来源与总体规划······································(15)6.1.1股东结构······················
8、························(16)6.1.2主要职责·············································(17)6.2组织结构···············································(17)6.2.1组织结构设计原则··
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