喜洋洋网店创业策划书.doc

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1、2010全国网络创业大赛网店创业策划书学校：安庆职业技术学院系别：经济贸易系项目：喜洋洋购物网店人员：杨巨强李自翔30/30徐卫平徐良宽鲍俊新指导老师：徐奕胜目录1.创业背景············································（4）2.网店运营············································（5）2.1网店选址··················································（5）2.2网店介绍·······································

2、···········（6）3.网店内部布局介绍·····································（6）3.1首页·····················································（6）3.1.1首页结构图··············································（6）3.2首页功能服务模块·········································（8）4.可行性分析··········································（9）30

3、/304.1市场状况··················································（9）4.1.1电子商务发展状况······································（10）4.1.2物流行业的趋势········································（11）4.2市场分析················································（11）4.2.1SWOT分析··········································（11）4.2

4、.2PEST分析···········································（12）4.2.3STP理论分析········································（12）5.营销策略——一定的公司采取不一定营销策略···············（13）5.1网络营销···············································（13）5.1.1网站广告投放·········································（13）5.1.2全面登陆搜索网站-并时时优化网站页面····

5、···············（13）5.1.3登陆三大网址站以及800个免费网址站····················（14）5.1.4邮件营销··············································（14）5.1.5网站合作推广··········································（14）5.1.6客户服务··············································（14）5.1.730/30公益广告······································

6、········（14）5.2实体营销················································（15）5.2.1名片宣传··············································（15）5.2.2海报宣传··············································（15）5.2.3口碑相传··············································（15）6.经营管理·······································

7、···（15）6.1资金来源与总体规划······································（15）6.1.1股东结构··············································（16）6.1.2主要职责·············································（17）6.2组织结构···············································（17）6.2.1组