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1、ABSTRACT东北财经大学硕士学位论文合资企业文化冲突与企业文化重构姓名：王东旭申请学位级别：硕士专业：马克思主义理论与思想政治教育导教师：谭英华20071101ABSTRACT的乃至政治的活动，都受这一核心的支配•重构企业文化，是在认识企业文化差异、控制文化冲突的基础上来实现企业文化的沟通、融合与协同发展，即使不同形态的企业文化在保持相对独立的前提下，相互配合、相互协调、和谐共存，从而使合资企业文化冲突控制在合理范围之内，以充分利用企业文化多元ABSTRACT化的优势，构建新型的企业文化，从而避免文化多元化
2、的劣势，降低管理成本，提高企业的绩效，促进企业的发展！关键词：合资企业，文化差异，文化冲突，企业文化重构ABSTRACTABSTRACTandculturalglobalizationdeepens,thejointventurehasafastdevelopmentHowever,duetointernalcoiporateculturebetweenmembers,themanagersfromdifferentcountrieswillhavesomecontradictionsandconflictso
3、fvaryingdegreesinbusinesstargetmarketselection,managementmethods,andstyleofdoingthings,suchasbasicissues,v^choftenresultsinthefailureofjointventure,EuropeandtheUnitedStatesstress"theruleoflaw",theJapaneseweigh"nationalpolicy"andtheChineseemphasize"favors".Di
4、fferentculturalbackgroundandphilosophyoflifeisreflectedinthejointventureenterprises.Thedifferenceofculturemakestheculturalconflictinjointventuremoreapparent.CanadianProfessorKaolin'sstudyfindsthatinallofthejointventure,thefailurerateisabout30%-40%,amongwhich
5、,onlyabout30%oftheeconomiccooperationfailuresareduetotechnical,financialorstrategicproblems,butabout70%ofthefailuresarecausedbyfailureofCulturalcommumcation.Therefore,inasense,theculturalconstructiondeterminesthesuccessorfailureofthejointventureoperation,whi
6、chthatthejointventuresmustfostercommonvaluesincross-culturalordertoagglomeratethemembersfromdifferentculturalbackgroundandimplementthebusinessstrategy.DuringbusinessprocessJointventureneedstocorrectlyunderstandtherootofculturalconflict,itsperformanceandthere
7、lationshipbetweenorganizationalefficiencyandconflict.Itisnecessarytolimitdestructiveconflict,whilepromotingconstructiveconflict,orinotherwords,tomaintaincorporatecultureconflictwithinareasonabledegreesoastoenhancethehealthydevelopmentofenterprises.Thecultura
8、lconflictineconomiccooperationhasbecomesuchanurgentproblemthatitshouldbesolvedasearlyaspossible.Thisthesissystematicallystudiestheconflict,contradictionsanditsmode,whicharewidespreadinjointventu
