新媒体营销——互联网时代下的对冲基金发展综述.pdf

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8、AN/Jiet!fr)i&&wr.i4ialEx+W'{fl,)tl.,AF4Ww#.LEti&.ig-LWfi&d*+lH6g#f{*+ffi5&n*afif:iEJarE7(?['lfu&新媒体营销--互联网时代下的对冲基金发展综述摘要互联网是二十世纪的重大科技发明。伴随着互联网技术日新月异的发展，互联网已经成为经济发展的重要引擎、社会运行的重要基础和国际竞争的重要领域。本文将进一步探讨互联网时代下的对冲基金发展。本文首先对国内外对冲基金的研究现状进行概述总结，进而介绍国内网上对冲基金评级系统以及互联网金融的发展。最

9、后结合实例分析国内对冲基金的现状与互联网金融的契合点，并对互联网时代下阳光私募的营销机会进行展望。关键词：对冲基金互联网阳光私募互联网营销THENEWMEDIAMARKETING—THEBRIEFINTRODUCTIONOFTHEDEVELOPMENTOFHEDGEFUNDUNDERTHEWORLDWIDEWEBABSTRACTThisthesisanalyzedthemarketingstrategyofhedgefundundertheworldwideweb.TheInternetisasignificanttec

10、hnologicalinventioninthetwentiethCentury.AlongwiththerapidlydevelopmentofInternettechnology,theInternethasbecomeanimportantengineofeconomicdevelopment,animportantbasisofsocialoperationandanimportantfieldofinternationalcompetition.Thispaperwillfurtherdiscussthedev

11、elopmentofhedgefundunderthetimeofWorldWideWeb.Firstly,wesummarizerecentresearchonthedevelopmentstatusofbothdomesticandforeignhedgefunds.Furthermore,weintroducedomestichedgefunds’ratingsystemandthedevelopmentofInternetfinance.Finally,combiningthestatusofdomestiche

12、dgefundsandInternetfinance,wediscussthedevelopmentopportunitiesalongwiththecasestudyforhedgefundunderthetimeofWorldWideWeb.KEYWORDS:hedgefund,salesmarketing,casestudy,internetfinance目录前言.............................................................................

13、....................................................................1第1章对冲基金现状分析...............................................................................