资源描述：
《从文体学的角度分析广告标语的易记特征_英文_.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、LANGUAGEZhangSiyou,ZhengDan/WhatMakesASloganMemorable?WhatMakesASloganMemorable?———FromtheStylistics’PointofView○ZhengDan,ZhangSiyou(CollegeofForeignLanguages,WuhanUniversityofScienceandTechnology,Wuhan,Hubei430081)[Abstract]Owingtothefastdevelopmentofeconomy,co
2、nsumeradvertisinggraduallygainsitsposition.Apieceofconsumeradvertisingisnormallycomposedofthreeparts:aheadline,abodycopy,andaslogan.Amongthem,thesloganisconsideredtobetheverysoul.Theessaybrieflyintroducesthefeaturesofadvertisingslogans.Fromthestylistics’pointofv
3、iew,theessayanalysesthereasonsthatmakeasloganmemorableonphonological,lexicalandsyntacticallevelsepa2rately.Theanalysisonthisfeatureofslogansisusefultostandardizeadvertisingslogansandleadtoaneffectiveeffectonconsumers.What’smore,itisalsohelpfultostandardizetheadv
4、ertisinglanguageanditsapplicationsinsociety.[Keywords]advertisingslogan;feature;memorablefeature[中图分类号]J524.3[文献标识码]A[文章编号]167228610(2006)1220014205todayAmericausesavariantofthisslogan“UncleSamI.Advertisingslogansneedsyou”,or“TheArmyneedsyou”.Inourtimes,advertis
5、inghaspenetratedintoallWikipedia,thefreeencyclopedia,explainsadver2aspectsofourdailylives.Accordingtothetargetaudi2tisingsloganasfollows:ence,commercialadvertisingcanbedividedintotheAdvertisingslogansareclaimedtobe,andoftenfollowingtypes:consumeradvertising,indu
6、strialad2provetobe,themosteffectivemeansofdrawingatten2vertising,tradeadvertising,financialadvertising,tiontooneormoreaspectsofaproduct.Typicallytheyserviceadvertisingandretailadvertising.Consumermakeclaimsaboutbeingthebestquality,providinganadvertising,alongwit
7、hthefastdevelopmentofecono2importantbenefitorsolution,orbeingmostsuitableformy,expandsinanexplosivewayandgainsitsuniquethepotentialcustomer.styleinlanguageuse.While,inhisbook,CreativeAdvertising,Charles1.1DefinitionsofadvertisingslogansL.Whittiersaysaslogan:Apie
8、ceofconsumeradvertisingisnormallycom2“⋯⋯shouldbeastatementofsuchmeritaboutaposedofthreeparts:aheadline,abodycopy,andaproductorservicethatitisworthyofcontinuousrepeti2
