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1、ATouchOnTheTranslationOfTrademarkAbstract:thetrademarkisaspeciallanguagesymbol,isthesalientfeaturesoftheconcentrationofgoodsaregoods,theimportantpartoftheculture,istheenterpriseparticipatesintheinternationalcompetitionthepowerfulweapon.Intheeraofglobalizationtoday,acorrecttranslationoftrad
2、emarkstodriveconsumeridentity,likeplayersandevenfallsinlovewithabrand.Therefore,howtohavetheskillstotrademarktranslationhasbecomearelevantbrandnametranslation,marketingprofessionalsandrelatedlinguisticresearchersinmarketingtheoryandpracticestudyoneofthekeysubjects.Thisarticlefromthetradema
3、rktranslationskillsneedtoconsiderthefactorsinfluencingskills,methods,discussthesuccessstoriesofthetrademarktranslationskills,correspondingauthor.Keywords:brand;brandname;translation;transliteration;freetranslation;case;languageandculture;1.introduction:SinceChina'saccessiontotheWTO,manyfor
4、eignenterprisesandproductsintoChina,alargenumberofChineseenterprisesandproductstotheworld,butnottherightofbrandnametranslationnotonlybringhighermarketingcosts,andlossoforiginalmeaningofbrandproducts.Howtohavetheskillstotranslateacorrectandeffectivebrandname?Thispaperfromthefollowingseveral
5、aspectstocarryonthecorrespondingauthor.2.useofthetrademarktranslationconsiderationofseveralfactors2.1basicfactorsofbrandessenceBrandnameiscondensednamepurportofadvertisinglanguage,itsfundamentalpurpose:attractiveattention,interest,desire,astimulusaction.Specifically:firstofall,successfultr
6、ademarkshouldbeconsistentwiththenatureofthegoods.Secondly,asuccessfultrademarkshouldalsopayattentiontogoodhead,fullofsymbolicmeaning,makethepersonproducesassociation.Finally,languageshouldbeconcise,clear,image,GetWord,easytoremember.2.2language-EnglishtrademarkwordsdifferencefactorsEnglish
7、andChinesetrademarkwordisbrief,readable,easytoremember,andconsumerinterestinandappreciationofthecharacter.However,duetothetwolanguagesofEnglishandChineseandtheculturaldifferencesbetweenEnglishandChinesetrademarkwords,alsoshowalotofdifferences,onlywhenthetransl
