设定战略目标

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1、第四章设定战略目标Formulatingstrategicobjectives1checklistRBV的含义有关公司核心能力的一些根本常识(outsourcing)资产、能力、竞争力的一种解释资源价值及位障碍产品、核心产品及核心能力的关系图2判断：万达商业模式是不可模仿的20031022，每日新报因为这种模式要求开发商必须具有以下几个根本素质：雄厚的资金实力广泛的国际商业资源专业的商业管理团队高度的市场前瞻性丰富的商业地产开发经验先进的商业经营理念科学商业布局规划设计经验万达是经过几十年的潜心苦练，才有今天的厚积薄发。这不是一拍脑袋，空表雄心能做到的，更不

2、是人有多大胆，地有多大产的妄想和狂想。3Topictoday设定战略目标Formulatingstrategicobjectives4Theprimarydeterminantofstrategy1960s-1980sTheindustrialorganization(I/O)modelScaleeconomy,barrierstomarketentry,productdifferentiation,degreeofconcentration,increaserate…RelevantassumptionsTomostattractiveindustry,e

3、stablishadefensibleposition,earnabove-average(superior)returns5(I/o)modelTheexternalenvironmentThegeneralenvironment,TheindustryenvironmentThecompetitorenvironmentAnattractiveindustryStructureandcharacteristicsStrategyformulationSelectionofstrategylinkedwithabove-averagereturnsinap

4、articularindustryAssetsandskillsRequiredtoimplementachosenstrategyStrategyimplementationActionslinkedwiththechosenstrategySuperiorreturnsEarningofabove-averagereturns1.Studytheexternalenvironment,especiallytheindustryenvironment2.Locateanindustrywithhighpotentialforabove-averageret

5、urns3.Identifythestrategycalledforbytheattractiveindustrytoearnabove-averagereturns4.Developoracquireassetsandskillsneededtoimplementthestrategy5.Usethefirm’sstrengths(itsdevelopedoracquiredassetsandskills)toimplementthestrategy6TheprimarydeterminantofstrategyInandafter1990sThereso

6、urce-based(RB)modelAcollectionofuniqueresourcesandcapabilitiesprovidingthebasisforstrategyOvertime,afirmacquiresdifferentresourcesanddevelopsuniquecapabilities,andtheyarenotmobileToexploitthecorecompetenciesrelativetotheopportunitiesintheexternalenvironment7RBmodelResourcesInputsin

7、toafirm’sproductionprocessCapabilityCapacityofanintegratedsetofresourcestoint