某现代商业广场整体商业运营方案

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1、重庆现代商业广场整体商业运营方案目录第一部分前言1.背景···································42.目的···································43.方案的涉及出发点··························54.方案说明··································6第二部分市场研究1.GDP······································71081.GDP的构成······························

2、··82.居民消费价格指数··························103.固定资产投入······························114.社会消费品零售总额························125.居民消费能力·····························156.人口及人口发展状况························187.重庆未来发展规划及重大事件影响分析·········258.零售业趋势及商业地产发展趋势···············311081.重庆商圈现状及商圈发展趋势

3、··············37第三部分项目概要·······················46第四部分项目SWOT分析··················53第五部分项目定位及定位思想1.商圈战略定位·······························582.项目战略定位·······························603.企业文化···································614.108业态定位···································631.主体定位····

4、·······························642.功能定位···································663.市场定位···································674.形象定位···································69第六部分项目规划与布局1.资产处建议与规划规模确定···················702.业态组合及分布······························721081.项目物业规划及改造············

5、··············82第七部分运营管理纲要1.组织机构····································872.招商运营····································883.营销策略····································914.管理理念····································93第八部分项目投资、经营绩效分析（概算）1081.项目投资概算·······························942.年度经营绩效概算

6、···························963.年度经营费用概算···························984.五年财务流量分析··························1005.物业价值变现及变现能力分析·················102题后记说明···································104108重庆现代广场整体商业运营方案第一部分：前言1．背景·重庆市江北区国有资产经营管理有限责任公司(以下简称“国资委”)在江北区观音桥商业步行街所属项目“现代广场”为大型综合性商业

7、项目，共分A、B、C、D四个区域。本方案另综合考虑原观音桥农贸市场纳入整体规划之中，共有商业（裙楼）建筑面积约234722平方米（未含农贸市场部分）。·重庆盎然实业有限公司与国资委共同协商，就上述项目的商业部分（以下简称“本项目”）拟共同出资合作运营。特出具本报告以确立本项目的宏观运营方略。2.目的·研究并评估本项目的商业经营潜力；·为本项目确立可持续发展战略和运营方略；108·就本项目的影响因素预以评估并确立新的规划思路；·评估本项目未来的投资、经营、回报前景及整体投资收益。3．方案设计的出发点·以长、中、短期目标相结合，并以资源系统整合为目

8、标，确保本项目能成为未来北部商圈的新龙头企业，重庆、乃至西南地区的知名企业。·方案设计中期望通过高远战略和大手笔，以期拉动观音桥商圈的升级和商圈整体价