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1、服装陈列终端资料-第一页A：服装陈列手册第1章节陈列概论21.1美化陈列的目的21.2陈列的基本原则31.3陈列的基本形态31.4陈列的基本要素4第2章节陈列的表现方法72.1展示陈列的表现方法72.2强调陈列的表现方法82.3陈列把握的要件9第3章节陈列的技巧123.1陈列的基本要求123.2陈列的基本技巧143.3商品陈列的表现技巧173.4商品陈列展示的注意事项193.5墙面陈列技巧的运用193.6橱柜陈列技巧的运用203.7特价台陈列效果的表现213.8商品陈列幅度的活用installationtobefamiliarwi
2、ththedrawings,andtobefamiliarwithtoordermaterials,knowexactlywhateachpartofthemullionsusedtoavoidmisattribution.Checksincludethefollowingthecoloriscorrect,oxidefilmsifrequested;sectionconformstodesignincludingtheheight,angle,thickness,etclengthrequirementiseasiertocon
3、trol,andthereforeworkbothfromatechnicalaswellasmanagementareparticularlyvalued.2.technologyprocess:checksforverticalmodels,specifications,checktheboxinplace,ferrulefixedLiangXiaduan,andtopboltedbeamthreedimensionaladjustment.3.basicoperation:(1)checktheverticaltypeand
4、specification:before22第4章节陈列基本训练234.1顾客商店购买五步曲234.2陈列之基本型介绍244.3色彩与商品展示284.4色彩运用方法284.5色彩管理344.6吊杆的运用364.7商品陈列的量384.8商品橱、方格橱内的陈列394.9有效果的挂衣架挂衣方式41第5章节装饰的特色重点515.1三角型构成的原则515.2三角型构成的例525.3使用模特品的例535.4每天检查重点installationtobefamiliarwiththedrawings,andtobefamiliarwithtoor
5、dermaterials,knowexactlywhateachpartofthemullionsusedtoavoidmisattribution.Checksincludethefollowingthecoloriscorrect,oxidefilmsifrequested;sectionconformstodesignincludingtheheight,angle,thickness,etclengthrequirementiseasiertocontrol,andthereforeworkbothfromatechnic
6、alaswellasmanagementareparticularlyvalued.2.technologyprocess:checksforverticalmodels,specifications,checktheboxinplace,ferrulefixedLiangXiaduan,andtopboltedbeamthreedimensionaladjustment.3.basicoperation:(1)checktheverticaltypeandspecification:before54B：常用的服装陈列方法（1）科
7、学分类法（2）经常变换法（3）连带方便法（4）循环重复法（5）衣柜组合法（6）装饰映衬法（7）模特展示法（8）效果应用法（9）曲径通幽法C：服装终端卖场设计及陈列技巧第二页D：卖场设计的几大原则 一.卖场设计的层次性 二.设计顾客心 三.卖场设计的灵活变通性 installationtobefamiliarwiththedrawings,andtobefamiliarwithtoordermaterials,knowexactlywhateachpartofthemullionsusedtoavoidmisattribution
8、.Checksincludethefollowingthecoloriscorrect,oxidefilmsifrequested;sectionconformstodesignincludingtheheight,angle,thickness,
