基于长尾理论面向_众包_的信息服务模式研究_郎宇洁

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1、30ज10௹Vol.30,No.10౦Б॓࿐2012୍10ᄅOctober,2012ࠎႿӉແ৘ં૫ཟ"ᇙЇ"ྐ༏ڛༀଆൔ࿹࣮঴დࢱč޿ᇏഽ໳К޵đ༢৘ܵ༏ྐ࿐նٓ430079ĎᅋေğWeb2.0ߌ࣢༯ࠎႿӉແ৘ંđ૫ཟ"ᇙЇ"ྐ༏ڛༀଆൔӐ၂ᇕյ௥Ԯ๤ఒြшࢸཋᇅഠ߶߄ྐ༏ളӁބڛༀb"ᇙЇ"ྐ༏ڛༀᇏࢺຩᅟ൞၂۱ѓሙ࠻ऎႵ"ݖੲఖ"ྟᇉ္ऎႵ"ࠢކఖ"ྟᇉ൙໾bࠎႿӉແ৘ંđ૫ཟ"ᇙЇ"ྐ༏ڛༀଆൔၛӉແ৘ંބWeb2.0࠯ඌᅚູᆦӪđᄝٳ༅ۀওࠎЧۿିܒࡹࠎԤഈđؓགྷࢨ؍"ᇙЇ"ྐ༏ڛༀթᄝ໙ีิԛࢳथծീđູWeb2.0ߌ࣢༯ྐ༏ڛༀଆൔႪ߄ิ܂නਫ਼bܱ࡯ሳğWeb2.0࠯ඌ;ᇙЇ;ྐ

2、༏ڛༀଆൔ;Ӊແ৘ંᇏ๭щᅣ໓Ağ઒്ѓང໓252Gğোٳğ1007-7634č2012Ď10-1545-05ResearchontheModeofInformationServiceforthe"CrowdSourcing"BasedontheLongTailTheoryLANGYu-jie(DepartmentofInformationManagement,HuazhongNormalUniversity,Wuhan430079,China)Abstract:Inweb2.0environment,themodeofinformationserviceforthe"Crowdsourci

3、ng"basedonthelongtailtheorypromotesanewpatternofsocialproductionandserviceofinformationwhichbreakwiththelimitoftraditionalcorporateboundaries.Theintermediarywebsiteof"Crowdsourcing"informationserviceisacombinationof"filter"and"collector".Themodeofinformationserviceforthe"Crowdsourcing"basedonthelon

4、gtailtheoryisbackedbytheWeb2.0technologydevelopmentandthelongtailtheory.Basedontheresearchesandanalysisofbasicfunctionsbuilding,thepaperwillbeabletoproposesolutionstoproblemsof"Crowdsourcing"informationserviceatthepresentstage.Anditwillprovideideasforoptimizingthemodeofinformationservice.Keywords:w

5、eb2.0technology;"crowdsourcing";modeofinformationservice;longtailtheoryWeb2.0ߌ࣢ູႨ޼ิ܂ਔᆰࢤҕაሧჷࡹഡൔđ൐Ԯ๤ྐ༏ڛༀଆൔཟoಀᇏྏ߄pބoഠ߶߄p௜෻đູሧჷ܋ࡹ܋ཚაႨ޼໭ᅰθࠆ౼ྐ༏Էٚཟᅚbᄯਔ่ࡱđჰটሱഈط༯Ⴎഒඔሧჷ॥ᇅᆀࠢᇏ॥ᇅᇶ޺৳ຩุ༢ሇэູሱ༯طഈႮܼնႨ1৘ંМࣟ޼ุࠢᇆ߰ބ৯ਈᇶ޺৳ຩุ༢boᇙЇpଆൔջটྐ༏ڛༀҐႨႨ޼ᆭࡗoሱᇹpٚൔϺᇹႨ1.1ᇙЇ޼ࠆބ০Ⴈྐ༏đᓚఙਔჷႿྐ༏ڛༀଽಸ(ྐ༏༢๤a໓ང)ѩၛྐ༏ڛༀӁ௖ູᇏྏԮ־ଆoᇙЇpčCrowdsourcingĎᆃ၂ۀ୑

6、൞Ⴎૅݓ൬۠ರ௹ğ2011-01-23ቔᆀࡥࢺğ঴დࢱ(1992-),୯,ފଲܥ൓ದ,Ч॓ള.1546౦Б॓࿐30जu৵ཌvᄖᆽ࠺ᆀࢭڛ༏ྐູࠧༀڛ༏ྐpЇᇙoཟ૫Ϥࠎົᄝᄅ6୍2006ᄝ·ڏༀᇏࢺॖၛ๙॓ഈิԛbࢭݖ๙đĎ௖ӁႵ෮܂ิč౰ླ༏ྐြఒնஔކࠢݖᇙoğၬק၂۱ਔ༯pЇᇙoູ·ڏЇpᆷ൞ఒ൙ြֆ໊aࠏܒମᇀ۱ದϜݖಀႮჴ۽ྐ༏đิ܂۳ࢤЇٚླေ಩ༀྐ༏࿊ᄴđቋᇔᆳྛ۽ቔ಩ༀđၛሱႮሱ჻ྙൔຓЇ۳٤หק๙ݖྐ༏Ґࠢቆᆮੀӱิ܂۳Їٚླေٚσ}1~ഠ߶նᇙಕุࢳथࠇӵքቓمboᇙЇpۀࠇഡ࠹čϺ໡ᅳ෱Ďbෛሢ޺৳ຩ࠯ඌࣉؓྐ༏୑ఏჷႿႮoຓЇpoषჷpᄜoᇙЇpഅြଆൔളӁaࡆ۽ބԮ

7、Ѭིੱऍն๷׮,ྐ༏Еᅉ൐ཨ۷ྍđoᇙЇp಩ༀ๙ӈ൞Ⴎ۱ದটӵքđ֌ೂݔടٮᆀ૫ؓݚਈྐ༏ބྐ༏ڛༀิ܂അ໭෮ൡՖđၹࠣླေ؟ದླྀቔປӮ಩ༀđ္ॖିၛ၇ौoषՎđྐ༏Ⴈ޼ᇿၩ৯ᇯࡶูսྐ༏ЧദӮູ༎ಌჷp۱ุളӁྙൔԛགྷbຓЇᄵྐঠ൞ህြሧჷđྐ༏ڛༀଆൔ္ᇯࡶၛછٚ൧ӆູނྏሇэࠏܒބህြದൖđ఼ט൞Љ৖٤ނྏြༀđࡼ۽ቔູઙູٚނྏbᄝᆃᇕ౦ঃ༯đԮ๤ྐ༏ڛༀଆ}2~ሇЇ۳ః෰ህြቆᆮটປӮbൔᇏჷႿྐ༏