重庆移动宽带业务问题分析和对策研究

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1、大连理工大学硕士学位论文重庆移动宽带业务问题分析和对策研究姓名：邓艳兵申请学位级别：硕士专业：工商管理指导教师：王宇20090516重庆移动宽带业务问题分析和对策研究StudyontheChongqingMobileBroadbandBusinessAnalysisandCountermeasureAbstractWiththetelecomrestructuringgraduallycompletedin2008，ChinaMobile，ChinaUnicomandChinaTelecomofficiallythethr

2、eeoperatorsofmobileandfixednetworkaccessservicescapability,telecomoperatorsinChinabetweenthehighlycompetitivebroadbandservices，almostwhite—hotextent；Chongqing，ChinaMobilebroadbandservicesasearlyastheexperimentalunits，butalsothedevelopmentofbroadbandservicesforanal

3、ysisandexploration，asmobileoperatorshowtodealwithChongqingMobilebroadbandbusinessdevelopmentandoperationalmanagementissuesbehindisworthstudying．Authorusetheoryofdifferentiatedmarketingandvaluechaintheory,suchasbusinessmanagementknowledge，inresearchandtheoreticalan

4、alysisbasedonthemobilebroadbandbusinessinChongqing，anumberofjustificationsfortheproblem，andananalysisoftheproblem，andthenprovidecorrespondingsolutions．Thesisisdividedintoseveralparts：PartI：AnalysisofChina’Sbroadbandbusinessdevelopment，andgaveabriefingonthevaluecha

5、in，thedifferenceofstrategy,customervalueandotherrelatedtheories．PartII：ananalysisofthecurrentexistenceofChongqingMobilebroadbandservicesundermarketing，inadequatetomeetthedemandfordifferentiation，valuechainmanagementandaunifiedbroadbandplatformforbroadbandintegrate

6、dservicesandotherissuesbehind．PartIII：thecorrespondingproblemforthecorrespondingsolutions；(Dthroughtherealizationofanintegratedbroadbandaccessnetworkbusinesssolutionstoachievetheoverallintegrationofbillingsolutionsforthenetwork，theestablishmentofanintegratedIPinte

7、lligentnetworkmanagementsystemsolutionstoestablishaunifiedplatformforbroadbandintegratedservices；(骱throughthesub-marketdemand，andthedevelopmentofaflexiblebillingsolutiontomarketdifferentiationstrategyneeds；(要)throughvaluechainanalysisofthetelecommunicationsindustr

8、y,competitivestrategyandcooperationtothedevelopmentneedsanalysis，toconfirmthevalueofbroadbandservicestoenhancethenecessarychainmanagement．PartⅣ：fortheco