资源描述：
《《Insideadvertising》学案5（人教版选修9）》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、Unit5InsideadvertisingSection2:BackgroundinformationforUnit5Insideadvertisement1.TechniquesofadvertisingAdvertisersuseseveralrecognizabletechniquesinordertobetterconvincethepublictobuyaproductandshapethepublicsattitudetowardstheirproduct.Thesemayinclud
2、e:•Repetition:Someadvertisersconcentrateonmakingsuretheirproductiswidelyrecognized.Tothatend,theysimplyattempttomakethenamerememberedthroughrepetition.•Bandwagon:Byimplyingthattheproductiswidelyused,advertisershopetoconvincepotentialbuyersto"getontheba
3、ndwagon.M•Testimonials:Advertisersoftenattempttopromotethesuperiorqualityoftheirproductthroughthetestimonyofordinaryusers,experts,orboth・''Threeoutoffourdentistsrecommend...nThisapproachofteninvolvesanappealtoauthority.•Pressure:Byattemptingtomakepeopl
4、echoosequicklyandwithoutlongconsideration,someadvertisershopetomakerapidsales:”Buynow,beforetheyTeallgone!H•Appealtoemotion:Varioustechniquesrelatingtomanipulatingemotionareusedtogetpeopletobuyaproduct.Apartfromartisticexpressionintendedtoprovokeanemot
5、ionalreaction(whichareusuallyforassociativepurposes,ortorelaxorexcitetheviewer),threecommonargumentativeappealstoemotioninproductadvertisingarewishfulthinking,appealtoflattery,andappealtoridicule.Appealstopityareoftenusedbycharitableorganizationsandapp
6、ealstofearareoftenusedinpublicservicemessagesandproducts,suchasalarmsystemsoranti-bacterialspray,whichclaimprotectionfromanoutsidesource・Emotionalappealsarebecomingincreasinglypopularinthehealthindustry,withlargecompanieslike24HourFitnessbecomingincrea
7、singlyadeptatutilizingapotentialcustomersfeartosellmemberships;sellingnotnecessarilytheactualgym,butthedreamofanewbody.Finally,appealstospiteareoftenusedinadvertisingaimedatyoungerdemographics.•Association:Advertisersoftenattempttoassociatetheirproduct
8、withdesirableimagerytomakeitseemequallydesirable.Theuseofattractivemodels,apracticeknownassexinadvertising,picturesquelandscapesandotheralluringimagesiscommon.Alsousedare"buzzwords”withdesiredassociations・Onalargescale,thisiscalledbrand
