《Insideadvertising》教案4（人教版选修9）

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1、Unit5InsideadvertisingPartOne:TeachingDesignAsamplelessonplanforUsingLanguage(KEEPINGADVERTISERSHONEST)AimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTTohelpstudentstousethelanguagebyreading,listening,speakingandwritingProceduresI.Warmingupbyseeinglookingataphotoofradioad

2、vertisementphoto.ItisoneCocaColaAdvertisementoftheRadioTapes.Hello,class.LookatthisThisoneisentitledCokeTheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.ILLis

3、teningGotopage47.Youaretolistenandtickandlistenandwrite.•Pre-ListeningExercisesWhatservicebusinessesoftenadvertiseovertheradio?Whatpointsareimportanttoconsiderwhenmakingaradiocommercial?•While-ListeningExercisesListentotheradiocommercialbypressingthe"PlayAudio”buttonoftheaudiotyp

4、eyouwanttohear,andanswerthequestions・Pressthe"FinalScore11buttontocheckyourquiz•Post-ListeningExercisesWhatareyouropinionsaboutthesequestions?oWhatelementsmakearadiocommercialreallygreat?oHowwouldyourankthisradiocommercialonascalefrom1・10basedonthepointsinthefirstquestion?oHowdoe

5、sradioadvertisingdifferfromotherformsofmediaincludingtelevision,newspapers,billboards,andmagazines?I1LWriteanAdvertisementGotopage4&Youarestartinganewbusiness,suchaslawn-mowing,pet-walking,orbaby-sitting・Howarcyougoingtogetclients?Byadvertising!Writeanadvertisementthatwillmakepeo

6、plewanttouseyourservice・Trytousewordsfromyourspellinglessoninyouradvertisement・TipsforWritinganAdvertisementBeforeyouwrite,thinkaboutthereasonsthatpeopleshoulduseyourbusiness・Doyouchargelessthanyourcompetition?Doyouhaveexperience?Arcyoumorereliablethanothersinthesamebusiness?Deci

7、dewhatmakesyourbusinessthebestandfocusonthosepointsinyourad.Behonest.Customerswilluseyourbusinessagainiftheycantrustyou,sodon'tpromisetodosomethingyoucan'tdo.Youshouldalsolistaprice(orpricerange)soyourcustomerswillknowwhattoexpectbeforeyoubeginthejob.Befriendly,persuasive,andspec

8、ific・InstcadofwritingnIhaveexperiencebab