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1、XX英语专业论文开题报告范文 一、选题的目的、意义和必要性： datangteashopisaprivatelyownedteashop.itestablishedinXX,andislocatedbesidethemainroad,youyiavenue,inthehomeworldshoppingmall.businessscopemainlyinvolvessellingseveralkindsofteaandtea-sets.15employeesareindatangteashop.5emplo
2、yeesareinchargeofmanagementindatang.itattractsalargenumberofpeopleovertwenty-five-year-oldpersonsinthelocalarea. inthepasttwoyears,datangteashopoperatedsteadily.ithadacertainclientgroup,andagoodprestige.however,withtheimprovementoflivingstandard,theteashopdo
3、esnotmeettheheighteneddemandsoftheclientsinthelocalarea.peoplewanttopurchasemiddleandhigh-classteaandteasetwithreasonablepricesandgoodqualityservices.thereweresomeclientscomplainedthatourservicesfellshortoftheirexpectations.inaddition,moreandmorepeopleenjoyte
4、a,teasetandteaculture.andnow,moreandmorepeopleenjoytheirleisuretimewithhavingacupoftea.itisagreenandhealthymethodforpeopletospendtheleisuretime.therefore,datangteashopmustmakeanexpansionandimprovementprojecttomeettheclient’sneed. however,datangteashoponlyocc
5、upiesanareaof84squaremetersnow,whichishinderingtheshopfromexpandingitsservices.themanagementplannedtoofferawiderrangeofservicesbutthelimitedspacehasconstrainedtheimplementation.someclientscomplainedabouttheinsufficientstockandstaff,limitedsortsoftea,narrowspa
6、ce,andshortofservice. inordertosolvetheproblems,datangteashopdecidedtoreformandinnovatetheservicesystemandhandlingmethod,expandthebusinessscopeandscale,establishtheespecialsaleform,broadendatangteashop’sprestige,improvethepropagandaabout“havingacupofteascien
7、tifically”.thereby,datangteashopwillattracttheclientandmeettheclient’sneed，stressthecharmingoftheteacultureandraisethesalesvolume. it’sthegoalofthisexpansionprojecttocontinuetheadvantageofdatangteashoptomeetthemarketneed,andmakedatangteashopbecomethechalleng
8、erinthemarketcompetitionconsistently. 二、研究的重点与过程设计 accordingtocurrentsituation,datangteashop’ssalesvolumesometimesshowsalittledecenttendency.furthermorethereareseveralproblemshinderingt
