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1、精品文档2017英语专业论文开题报告范文 一、选题的目的、意义和必要性： datangteashopisaprivatelyownedteashop.itestablishedinXX,andislocatedbesidethemainroad,youyiavenue,inthehomeworldshoppingmall.businessscopemainlyinvolvessellingseveralkindsofteaandtea-sets.15employeesareindatangteashop.5employeesareinchargeofmana
2、gementindatang.itattractsalargenumberofpeopleovertwenty-five-year-oldpersonsinthelocalarea. inthepasttwoyears,datangteashopoperatedsteadily.ithadacertainclientgroup,andagoodprestige.however,withtheimprovementoflivingstandard,theteashopdoesnotmeettheheighteneddemandsoftheclientsinthe
3、localarea.peoplewanttopurchasemiddleandhigh-classteaandteasetwithreasonablepricesandgoodqualityservices.thereweresomeclientscomplainedthatourservicesfellshortoftheirexpectations.inaddition,moreandmorepeopleenjoytea,teasetandteaculture.andnow,moreandmorepeopleenjoytheirleisuretimewith
4、havingacupoftea.itisagreenandhealthymethodforpeople2016全新精品资料-全新公文范文-全程指导写作–独家原创6/6精品文档tospendtheleisuretime.therefore,datangteashopmustmakeanexpansionandimprovementprojecttomeettheclient’sneed. however,datangteashoponlyoccupiesanareaof84squaremetersnow,whichishinderingtheshopfromex
5、pandingitsservices.themanagementplannedtoofferawiderrangeofservicesbutthelimitedspacehasconstrainedtheimplementation.someclientscomplainedabouttheinsufficientstockandstaff,limitedsortsoftea,narrowspace,andshortofservice. inordertosolvetheproblems,datangteashopdecidedtoreformandinnov
6、atetheservicesystemandhandlingmethod,expandthebusinessscopeandscale,establishtheespecialsaleform,broadendatangteashop’sprestige,improvethepropagandaabout“havingacupofteascientifically”.thereby,datangteashopwillattracttheclientandmeettheclient’sneed，stressthecharmingoftheteacultureand
7、raisethesalesvolume. it’sthegoalofthisexpansionprojecttocontinuetheadvantageofdatangteashoptomeetthemarketneed,2016全新精品资料-全新公文范文-全程指导写作–独家原创6/6精品文档andmakedatangteashopbecomethechallengerinthemarketcompetitionconsistently. 二、研究的重点与过程设计 accordingtocurrentsituation,datangteashop’ssal
8、esvolumesome
