Analysis on Stylistic Features of Advertising English 英语广告文体特征分析

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1、AnalysisonStylisticFeaturesofAdvertisingEnglishThispaperwillanalyzethestylisticfeaturesofadvertisingEnglishfromvocabulary,syntaxandrhetoriccharacteristicsbasedonabundantofexamples.ContentsAbstract3摘要31.Introduction42.MainBody52.1VocabularyTraits52.1.1Evaluati

2、veAdjectives52.1.2PersonalPronouns62.1.3Coinages72.2SyntaxFeatures82.2.1SimpleSentences82.2.2ImperativeSentences92.2.3InterrogativeSentences102.3RhetoricCharacteristic102.3.1Rhyme1118/182.3.2Pun122.3.3Repetition133.Conclusion14Bibliography15AbstractAdvertisin

3、gEnglishhasitsdistinctivelinguisticfeatures.ThispaperwillanalyzethestylisticfeaturesofadvertisingEnglishfromvocabulary,syntaxandrhetoriccharacteristicsbasedonabundantofexamples.Keywords:advertisingEnglishstylisticfeaturesvocabularytraitssyntaxfeaturesrhetoric

4、characteristics摘要广告英语有独特的语言特征。本论文将以大量实例为依据从词汇、句法和修辞三个不同的层面分析广告英语的文体学特征。关键字：广告英语文体学特征词汇特征句法特征修辞特征18/181.IntroductionAtpresent,theadvertisinghasbecomeasignificantlyimportanttooltoobtainmarketsharesinacommercialsociety.Tosuccessfullypersuadetheconsumerstobuythea

5、dvertisedproducts,theadvertisementshouldhavetoprovideasmuchinformationsaspossibleinalimitedtimeandspace.Graduallytheadvertisinglanguagehasbecomearelativeuniquestyle,andbecomeanimportantpartofthepracticallanguages.Advertisingexperts,psychologistsandlinguistics

6、etcshowgreatinterestsandhavemadesignificantanalysisonadvertisinglanguagesfromdifferentperspective.Asweallknow,thecommerceofEnglish-speakingnationstakesalargepartintheglobalbusiness.Therefore,itwouldbemeaningfulandnecessaryforustoanalysetheadvertisingEnglishwh

7、ileEnglishisthemostimportantinternationallanguage.Thispaperwouldanalysethevocabularytraits,syntaxfeaturesandrhetoriccharacteristicsfromthestylisticperspective.18/182.MainBody2.1VocabularyTraitsToattracttheexistingandpotentialconsumerstopurchasethegoods,theadv

8、ertisingEnglishhastobereadableandimpressive.SothereisanimportantKISSprincipleinadvertisingEnglishwhichmeans"keepitsimpleandsweet".HereSimplemeansthatthecopyshouldbeeasyfortheconsumergroup