A Brief Study on Translation of Brand Names 论商标翻译

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1、ABriefStudyonTranslationofBrandNames论文方向：翻译学指导教师：SubmittedtoEnglishDepartmentOfForeignLanguagesSchoolofShandongUniversityInPartialFulfillmentoftheRequirementFortheDegreeofBachelorofArtsContentsAbstract1摘要.................................................

2、...............................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation........................................................................................

3、41.2Freetranslation............................................................................................51.3Transliteration..............................................................................................6ChapterⅡ.FactorsthatInfluenc

4、etheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName................................83.1 TranslateDirec

5、tly83.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography...................................................................................................

6、.............12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld

7、.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathaveadirecti

8、nfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Ho