ON THE APPLICATION OF COOPERATIVE PRINCIPLE IN BUSINESS ENGLISH 商务英语毕业论文

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1、ONTHEAPPLICATIONOFCOOPERATIVEPRINCIPLEINBUSINESSENGLISHbyClass1,Grade2011(No.2011060441)Supervisor:DengYingJune2014ForeignLanguagesDepartmentHunanUniversityofFinanceandEconomicsivContentsAbstracti摘要iiIntroduction1Chapter1IntroductiontotheCooperativePrinciple21.1ContentsofCoopera

2、tivePrinciple21.2TheRelationshipBetweenCooperativePrincipleandPolitenessPrinciple3Chapter2TheApplicationoftheCooperativePrincipleinBusinessEnglish52.1TheApplicationoftheMaximofQuality52.2TheApplicationoftheMaximofQuantity62.3TheApplicationoftheMaximofRelation72.4TheApplicationof

3、theMaximofManner7Chapter3ViolationoftheCooperationPrinciple83.1TheReasonPeopleViolatetheCooperationPrinciple83.2TheApplicationsofViolationoftheCooperationPrincipleinBusinessEnglish9Chapter4SupplementsandDevelopmentofCooperativePrinciple114.1Zhouliquan’s“MaximofAttitude”114.2Leac

4、h,G.N’s“PolitenessPrinciple”11Conclusion13ivBibliography14AbstractCooperativeprinciple(CP)istheprinciplethatpeoplegenerallyfollowedincommunication.Ininternationalbusiness,thisprinciplehasbeendeepunderstood.CPistheprinciplethatUnitedStateslanguagephilosopherGricefirstproposed.Gri

5、cebelievesthatundernormalcircumstances,peoplewillmakeeffortsforcooperatewhenpeopletalk.Therefore,inBusinessEnglish,inordertoachievecommunicativesuccess,peoplealwaysconsciouslyorunconsciouslyfollowabasicprinciple,whichistheCP.Butinreallife,duetosomeparticularreasons,weoftenviolat

6、etheprinciplesofcooperationguidelines.ThispaperstressestheCPusedinbusinessEnglish.Thethesiscombinesbusinessnegotiationsandbusinessletterexamplestoshowhowtofollowtheprincipleofcooperationandanalyzedthereasonspeopleviolatethecooperationprinciples.Finally,thedevelopmentofCPinBusine

7、ssEnglishisintroduced.【Keywords】CooperativePrinciple;BusinessEnglish;Violation;PolitenessPrincipleiv摘要合作原则是人们在交流中普遍遵循的原则。在国际商务中，人们对这一原则已经有了比较深刻的认识。合作原则是美国语言哲学家格赖斯首先提出的。格赖斯认为，在正常情况下，人们在交谈时会为了合作的成功而努力。因此在商务英语中，为了达到交际的成功，人们总是自觉或不自觉地遵循一个基本原则，这是合作的基本原则。但在现实生活中，由于特殊的原因，我们常常故意违反合作原则。本文

8、着重讲了合作原则在商务中的运用。结合商务谈判和商务信函的实例来向大家展示如何遵循合作原则，以及