The application of courteous principle and cooperative principle in business English letters 英语专业本科毕业生论文

《The application of courteous principle and cooperative principle in business English letters 英语专业本科毕业生论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、摘要随着世界经济和信息技术快速发展，商务英语信函已经成为对外贸易中不可或缺的重要组成部分。商务英语信函是在商务环境下，利用信函与具有不同文化背景的客户进行国际交流的行为。它是一种专业英语，是开展对外商务活动的基础和重要工具。在商务英语信函中，恰当地运用礼貌原则可以消除与读者间的文化分歧，增进双方认识，给读者留下积极印象；同时，得体地运用合作原则，能够使双方建立贸易关系，彼此信任，共同获利。为提高外贸人员对商务英语信函的礼貌原则和合作原则的认识，增强他们写作商务英语信函写作的有效性，本论文对礼貌原则和合作原则在商务英语信函中的应用进行了具体研究。关键词：商务英语信

2、函；合作原则；礼貌原则IIIAbstractWiththerapiddevelopmentoftheworldeconomyandinformationtechnology,businessEnglishlettershavebecometheindispensableimportantcomponentintheforeigntrade.BusinessEnglishletteristhebehaviorthatusesletterstocommunicatewithclientsfromdifferentculturalbackgroundsinthebus

3、inessenvironment.ItisakindofspecializedEnglishandalsothebasisandimportanttooltocarryoutforeignbusinessactivities.InbusinessEnglishletters,theappropriateuseofcourteousprinciplebetweenthereaderandtheauthorcaneliminatetheculturaldifferencesandenhancemutualunderstanding,leavingapositivei

4、mpressiononthereader;meanwhile,theappropriateapplicationofcooperativeprinciplecanhelpbothpartiestoestablishtraderelationsandmutualtrustandgainmutualbenefit.Inordertoimprovetheforeigntradestaff’scomprehendingofcourteousprincipleandcooperativeprincipleinbusinessEnglishlettersandtoenhan

5、cetheeffectivenessoftheirbusinessEnglishletterswriting,thispapermakesadetailedstudyontheapplicationofcourteousprincipleandcooperativeprincipleinbusinessEnglishletters.Keywords:businessEnglishletters;courteousprinciple;cooperativeprincipleIIIContents摘要IAbstractIIContentsIII1Introducti

6、on12BriefIntroductionofBusinessEnglishLettersandPragmaticPrinciple32.1DefinitionofbusinessEnglishletters32.2FeaturesofbusinessEnglishletters32.3BriefintroductionofpragmaticsprincipleinbusinessEnglishletters43BriefIntroductionofCourteousPrincipleandItsApplicationinBusinessEnglishLette

7、rs63.1Briefintroductionofcourteousprinciple63.1.1Definitionofcourteousprinciple63.1.2Featuresofcourteousprinciple63.2ApplicationofcourteousprincipleinbusinessEnglishletters74BriefIntroductionofCooperativePrincipleandItsApplicationinBusinessEnglishLetters94.1Briefintroductionofcoopera

8、tiveprincipl