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1、基于功能文体探讨英文广告----英语范文论文-->基于功能文体探讨英文广告ChapterOneIntroduction1.1IntroductiontoAdvertising1.1.1TheDefinitionofAdvertisingAccordingtotheEnglishdictionary,theeans“tomakesth.generallyorpubliclyknoistheLatineanstoarousepeople’sattentiontoacertainthingandleadthemtoacertaindirection.Later,thegraduallyc
2、hangedintoationotingthesalesofremarkablegoodsandservices”.Dyer(1982:2)holdsthatadvertisingis“draething,ornotifyingorinformingsomebodyofsomething”.IntheEncartaEncyclopedia,advertisingisdefinedas“aformofmercialmassmunicationdesignedtopromotethesaleofaproductorservice,oramessageonbehalfofaninstit
3、ution,organization,orcandidateforpoliticaloffice”.HoostF.Arens(2004:7),anditgoeslikethis:“Advertisingisthestructuredandposednon-personalmunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutproducts(goods,servicesandideas)byidentifiedsponsorsthroughvariousmedia”.Ononehand,adv
4、ertisingisanyofvariousmethodsusedbyapanytoincreasethesalesofitsproductsorservicesortopromoteabrandname.Ontheother,advertisingisalsousedbyorganizationsandindividualstomunicateanideaorimage,torecruitstaff,topublicizeanevent,ortolocateanitemormodity(Zhang,2005:3).Hoainlyfocusesonadvertisementsoft
5、heformertype.Advertisinguseavarietyofmediasuchasneagazines,televisionandradio,andposters.Accordingtothedifferentmediathrougheadvertising(Cheng,2003:1).Foreaseofdatacollection,thethesismainlyfocusesonprintadvertisements.Basingonentionedabove,I’dliketogivemyoeansofnon-personalpersuasivemunicatio
6、nofinformationonproducts(goods,servicesorideas)byidentifiedsponsorstotargetaudiences.Reference[1]Arens,].Nep;Yule,G.DiscourseAnalysis[M].Beijing:ForeignLanguageTeachingandResearchPress,2000.[3]Crystal,D.TheCambridgeEncyclopediaofLanguage[M].Cambridge:CambridgeUniversityPress,1987.[4]Dyer,G.Adv
7、ertisingasmunication[M].London:Methuen,1982.[5]Firth,J.R.yylmarinBritishEnglish[M].TheHague:Mouton,1967.[7]Hall-->iday,M.A.K.LinguisticFunctionandLiteraryStyle:AnInquiryintotheLanguageof].Beijing:ForeignLanguageTeachingandResearchPress,
