新医改条件下以岭药业营销策略分析

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1、万方数据AbstractSincetheimplementationofthenewmedicalreformpolicy,thereexistmanyproblems．Wi也thelaunchofthenewhealthcarereformpackageprograms．thepatternofChina’SpharmaceuticalmarketfurtherchangeOccurs，anumberofnewopportunitiesandnewchallengesattendant．Inthissituation，YilingPharmaceutica】d

2、rugmarketingstrategytobecomeoneoftheimportantnewtopics．Marketingmanagementtheorypapersclosely，onthebasisofacomprehensiveanalysisoftheimpactofnewpoliciesonbasichealthcarereforrnonthehealthcaremarket，mainlyfromYilingPharmaceuticalsales，brandmarketcompetitorswithsimilargaDSandYilingPhar

3、maceuticalCustomerSarisfactionotheraspectsoftheanalysisofthesituationrevealStheoutstandingissuesYilingPharmaceuticalmarketingpresenceinthemarketcompetition，andfinallyputsforwardrelevantYilingPharmaceuticalmarketingstrategytoimprovetheprogram．SpecificstudiesCallbedividedintofiveparts．

4、111efirstpartandthesecondpartpresentsthebackgroundandcontent．significanceandthesisresearch，methodsandframeworkpapers，papersrelatedtotheunderlyingtheoryaredescribed．ThethirdpartfocusesontheimpactofthenewhealthcarerefoITnpoliciesonbasicmedicalmarketanalysis．suchastheimportanceoftheimpl

5、ementationofthenewmedicalreform．thedirectionofthenewhealthcarereform，healthcaremarketingopportunitiesundertheBewhealthcarereforiftconditionsanalysisandSO0n．ThefourthpartofthemarketingstatusofShijiazhuangYilingPharmaceuticalconductedacomprehensiveanalysis，suggestingthatthecurrentmajor

6、modeRidgePharmaceuticalsales，marketingforecasts，thegapbetweenmarketplayerswiththesamebrand，YilingPharmaceuticalcircumstances，suchascustomersatisfactionsurveys，andtohighlighttheproblemsYilingPharmaceuticalpresenceinthemarketcompetitionwereanalyzed．Thefj劬part．fortheaboveanalysis．fromlo

7、yaltytolocateservicesanddevelopmentgoalsRidgetoRidgebrandcommunicationandpublicrelations，collateraldiseasetheoryYilingPharmaceuticalmarketingmodeltooptimizeotheraspects，elaboratedYilingPharmaceuticalMarketingimprovementprogramstrategy．Keywords：newmedicalreformpolicyYilingPharmaceutic

8、almarketings