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1、buyologySYMPOSIUMbyMartinLindstromArevolutionInmorethan70%ofThisgroundbreakingcases,thedecisiontobuyresearchproject,theoneiteminfavorofabiggestinhistory,hascompetitorproductismaderevealedhoweverythinginthefoursecondsbeforewebelieveaboutwhywetheconsume
2、rtakestheirbuyiswrong.Byexaminingchoicefromthestoreshelf.consumers’brains,usingthemostsophisticatedF-o-u-rs-e-c-o-n-d-s!brainscanningtechnologyavailable,LindstromandWouldyouliketoknowhisteamhaveanalysedwhatgoesonduringthoseconsumersintheU.S.,thefourse
3、conds?WhyyourUnitedKingdom,Germany,brandwasrejectedorJapanandChina.Andaccepted?Whattriggerdthey’vediscoveredthatthedecisioninfavorofyourwe’rehardwiredtobuycompetitor?brands.No-onehasbeenabletoTheresearchresultsareMartinLindstromisoneofunlockwhathappen
4、sinmindblowing.Forthefirstbranding’smostoriginalthinkers–thesefourseconds–untiltimeever,Lindstromhasnow.provenhowitispossibletohisinsightssurpriseeventhemostpredictthesuccessofasavvymarketer.Withthesupportof20brand–withoutaskingtheleadingscientists,Ma
5、rtinconsumer‘sopinion.ButRobertA.Eckert,CEO&ChairmanMattelInc.Lindstromandhisglobalthisisfarfromthefullteamhasspentfouryearsstory…researchingwhatLindstromcallsour‘buyology’.”TruthandLiesAboutWhyWeBuyWhydorationalpeopleactirrationally?Howmuchdoweknowan
6、dproducts.HisstartlingWrittenlikeafast-paceddetectivenovel,aboutwhywebuy?WhatresultsshattermuchofBuyologyunveilswhatneuromarketersknowtrulyinfluencesourdecisionswhatwehavelongbelievedaboutourdecision-makingsowecanbuyintoday’smessage-clutteredaboutwhat
7、seducesourandsellmoreinsightfully.world?Aneye-grabbinginterestanddrivesustoadvertisement?Acatchybuy.AmongthequestionsDr.MehmetC.Oz,TheOprahShowslogan?Aninfectiousjingle?heexplores:Ordoourbuyingdecisionstakeplacebelowthesurface,Doessexactuallysell?Toso
8、deepwithinourwhatextentdopeopleinsubconsciousminds,we’reskimpyclothingandbarelyawareofthem?suggestiveposespersuadeustobuyproducts?InBuyology,LindstrompresentstheastonishingDespitegovernmentbans,findingsfromhisdoessubliminaladvertisinggroundbre
