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1、buyologySYMPOSIUMbyMartinLindstromArevolutionInmorethan70%ofThisgroundbreakingcases,thedecisiontobuyresearchproject,theoneiteminfavorofabiggestinhistory,hascompetitorproductismaderevealedhoweverythinginthefoursecondsbeforewebelieveaboutwhywetheconsumertakestheirbuyiswr
2、ong.Byexaminingchoicefromthestoreshelf.consumers’brains,usingthemostsophisticatedF-o-u-rs-e-c-o-n-d-s!brainscanningtechnologyavailable,LindstromandWouldyouliketoknowhisteamhaveanalysedwhatgoesonduringthoseconsumersintheU.S.,thefourseconds?WhyyourUnitedKingdom,Germany,b
3、randwasrejectedorJapanandChina.Andaccepted?Whattriggerdthey’vediscoveredthatthedecisioninfavorofyourwe’rehardwiredtobuycompetitor?brands.No-onehasbeenabletoTheresearchresultsareMartinLindstromisoneofunlockwhathappensinmindblowing.Forthefirstbranding’smostoriginalthinke
4、rs–thesefourseconds–untiltimeever,Lindstromhasnow.provenhowitispossibletohisinsightssurpriseeventhemostpredictthesuccessofasavvymarketer.Withthesupportof20brand–withoutaskingtheleadingscientists,Martinconsumer‘sopinion.ButRobertA.Eckert,CEO&ChairmanMattelInc.Lindstroma
5、ndhisglobalthisisfarfromthefullteamhasspentfouryearsstory…researchingwhatLindstromcallsour‘buyology’.”TruthandLiesAboutWhyWeBuyWhydorationalpeopleactirrationally?Howmuchdoweknowandproducts.HisstartlingWrittenlikeafast-paceddetectivenovel,aboutwhywebuy?Whatresultsshatte
6、rmuchofBuyologyunveilswhatneuromarketersknowtrulyinfluencesourdecisionswhatwehavelongbelievedaboutourdecision-makingsowecanbuyintoday’smessage-clutteredaboutwhatseducesourandsellmoreinsightfully.world?Aneye-grabbinginterestanddrivesustoadvertisement?Acatchybuy.Amongthe
7、questionsDr.MehmetC.Oz,TheOprahShowslogan?Aninfectiousjingle?heexplores:Ordoourbuyingdecisionstakeplacebelowthesurface,Doessexactuallysell?Tosodeepwithinourwhatextentdopeopleinsubconsciousminds,we’reskimpyclothingandbarelyawareofthem?suggestiveposespersuadeustobuyprodu
8、cts?InBuyology,LindstrompresentstheastonishingDespitegovernmentbans,findingsfromhisdoessubliminaladvertisinggroundbre
